Interlake Combination (Gimli Spectator/Selkirk Journal/Stonewall Argus&Teulon Times)
Research and support: AdCanada Media Inc. (info@adcanadamedia.ca)
Bookings and material: AdCanada Media Inc. (bookings@adcanadamedia.ca)
Group or publisher: Darcie Morris
publication details market info
  • general
  • frequencycombo a
    publication daythursday
    ROP format10C tabloid
    career / classified format10C tabloid
    page depth160
    zoneMB-60MIN-WINNIPEG
  • circulation
  • total circulation:32,902
     paid:156
     controlled:32,746
    audit date: 2018/10/10
    audit basis: CMCA-Free
  • ROP rates
  • ROP open line rate$2.55
    colour 1/4 page $252.00
    1/2 page $375.00
    full page $375.00
    position charge 0.25% of ad cost
    career / classified rate$2.66
    Net FSI rate charge (CPM)$99.00
  • inserts
  • Insert quantity required 44,925
     
    special instructions
    Must be folded to maximum finished size no larger than 8.5" x 11"; Maximum weight 30g. Surcharge for flyers weighing more than 30g.
    shipping address
    See Individual Locations , , ,
     
    booking deadline Thu 10am CT
    material deadline Fri 10am CT
  • ROP specifications
  • 1C - 1.0" 6C - 6.125"
    2C - 2.0" 7C - 7.19"
    3C - 3.0" 8C - 8.25"
    4C - 4.0" 9C - 0.0"
    5C - 5.0" 10C - 10.25"
  • CAREER specifications
  • 1C - 1.0" 6C - 6.125"
    2C - 2.0" 7C - 7.19"
    3C - 3.0" 8C - 8.25"
    4C - 4.0" 9C - 0.0"
    5C - 5.0" 10C - 10.25"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h
    1/8 page (H) 5.0"w x 2.86"h
    1/8 page (V) 2.0"w x 7.14"h
    1/4 page (V) 5.0"w x 5.71"h
    1/3 page (H) 10.25"w x 4.0"h
    1/3 page (V) 5.0"w x 7.621"h
    1/2 page (H) 10.25"w x 5.71"h
    1/2 page (V) 5.0"w x 11.43"h
    3/4 page (V) 10.25"w x 8.57"h
    Page Dominant 8.25"w x 8.57"h
    Full page 10.25"w x 11.43"h
  • demographics
  • total population  
    males 45,650
    females 45,405
    total households  
    with children 10,729
    without children 9,772
    person / household 2.7
  • household income
  • average $59,441
    percent over $60k 43%
    percent over $100k 18%
  • education
  • none 22%
    other 78%
    high school 25%
    trades 14%
    college 20%
    university 19%
  • labour force top industries
  • Health care and social assistance 13%
    Retail trade 10%
    Manufacturing 9%
    Agriculture, forestry, fishing and hunting 9%
    Construction 8%
  • average household spending / yr
  • mortgage payments $3,959
    cell and internet $495
    home renovations $2,674
    rrsp's $1,240
    lotteries $123
    health insurance $320
    appliances $355
    furnishings $727
    computer hardware $264
    auto / truck purchase $2,817
    auto / truck lease $564
    air travel $338
  • agriculture
  • total number of farms 2,211
    livestock farms 65
    oilseed farms 131
    wheat farms 116
    farms using internet 814
    Report printed: December 08, 2021
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data