Grasslands Combination (Grenfell/Whitewood Herald Sun, Fort Qu'Appelle Times, Melville Advance)
Research and support: AdCanada Media Inc. (info@adcanadamedia.ca)
Bookings and material: AdCanada Media Inc. (bookings@adcanadamedia.ca)
Group or publisher: Chris Ashfield
publication details market info
  • general
  • frequencycombo m
    publication dayfriday
    ROP format6C tabloid
    career / classified format6C tabloid
    page depth220
    zoneSK-SOUTH EAST
  • circulation
  • total circulation:4,298
     paid:4,027
     controlled:271
    audit date: 2019/05/27
    audit basis: CMCA-Paid
  • ROP rates
  • ROP open line rate$1.84
    colour 1/4 page $227.00
    1/2 page $570.00
    full page $570.00
    position charge 0.10% of ad cost
    career / classified rate$1.91
    Net FSI rate charge (CPM)$95.00
  • inserts
  • Insert quantity required 0
     
    special instructions
    Must be folded to maximum finished size no larger than 8.5" x 11"; Maximum weight 35g. Surcharge for flyers weighing more than 35g. Folding charge applicable.
    shipping address
    See Individual Locations , , ,
     
    booking deadline Tues 12pm MT
    material deadline Tue 12pm MST
  • ROP specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h
    1/8 page (H) 5.0"w x 3.86"h
    1/8 page (V) 3.25"w x 7.0"h
    1/4 page (V) 5.0"w x 7.85"h
    1/3 page (H) 10.25"w x 5.5"h
    1/3 page (V) 5.0"w x 10.25"h
    1/2 page (H) 10.25"w x 7.85"h
    1/2 page (V) 5.0"w x 15.71"h
    3/4 page (V) 10.25"w x 11.25"h
    Page Dominant 8.5"w x 11.25"h
    Full page 10.25"w x 15.71"h
  • demographics
  • total population  
    males 5,591
    females 6,191
    total households  
    with children 1,041
    without children 1,595
    person / household 2.3
  • household income
  • average $47,154
    percent over $60k 28%
    percent over $100k 9%
  • education
  • none 22%
    other 77%
    high school 29%
    trades 14%
    college 17%
    university 17%
  • labour force top industries
  • Agriculture, forestry, fishing and hunting 19%
    Health care and social assistance 13%
    Retail trade 11%
    Accommodation and food services 8%
    Educational services 7%
  • average household spending / yr
  • mortgage payments $2,952
    cell and internet $430
    home renovations $2,426
    rrsp's $535
    lotteries $110
    health insurance $283
    appliances $350
    furnishings $600
    computer hardware $188
    auto / truck purchase $2,116
    auto / truck lease $513
    air travel $253
  • agriculture
  • total number of farms 462
    livestock farms 9
    oilseed farms 78
    wheat farms 35
    farms using internet 176
    Report printed: December 08, 2021
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data