Gimli Express Weekly News
Research and support: AdCanada Media Inc. (info@adcanadamedia.ca)
Bookings and material: AdCanada Media Inc. (bookings@adcanadamedia.ca)
publication details market info
  • general
  • frequencywkly m
    publication daythursday
    ROP format8C tabloid
    career / classified format8C tabloid
    page depth176
    zoneMB-60MIN-WINNIPEG
  • circulation
  • total circulation:10,424
     paid:0
     controlled:10,424
     electronic:
    audit date: 2022/02/18
    audit basis: Publisher Sworn-Free
  • ROP rates
  • Level 1 Open Gross$1.44
    Full Colour 1/4 page $123.00
    1/2 page $148.00
    full page $148.00
    position charge 0.15% of ad cost
    career / classified rate$1.44
    Net FSI rate charge (CPM)$150.00
  • inserts
  • quantity (confirm prior) 11,396
     
    publication specification
    Thursday publication. 8 column x 176 line tabloid
     
    booking deadline Fri 4pm CT
    material deadline Mon 4pm CT
  • ROP specifications
  • 1C - 1.063" 6C - 7.45"
    2C - 2.375" 7C - 0.0"
    3C - 3.65" 8C - 10.0"
    4C - 5.0" 9C - 0.0"
    5C - 6.17" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.063" 6C - 7.45"
    2C - 2.375" 7C - 0.0"
    3C - 3.65" 8C - 10.0"
    4C - 5.0" 9C - 0.0"
    5C - 6.17" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.0"w x 3.0"h
    1/8 page (H) 5.0"w x 3.86"h
    1/8 page (V) 2.375"w x 7.0"h
    1/4 page (V) 5.0"w x 6.5"h
    1/3 page (H) 10.0"w x 4.33"h
    1/3 page (V) 5.0"w x 8.75"h
    1/2 page (H) 10.0"w x 6.5"h
    1/2 page (V) 5.0"w x 12.64"h
    3/4 page (V) 10.0"w x 9.75"h
    Page Dominant 7.45"w x 9.75"h
    Full page 10.0"w x 12.64"h
  • demographics
  • total population  
    males 13,272
    females 13,234
    total households  
    with children 2,428
    without children 3,160
    person / household 2.5
  • household income
  • average $49,546
    percent over $60k 25%
    percent over $100k 7%
  • education
  • none 32%
    other 68%
    high school 22%
    trades 14%
    college 18%
    university 15%
  • labour force top industries
  • Agriculture, forestry, fishing and hunting 16%
    Health care and social assistance 12%
    Retail trade 11%
    Educational services 9%
    Construction 9%
  • average household spending / yr
  • mortgage payments $3,005
    cell and internet $416
    home renovations $2,411
    rrsp's $566
    lotteries $108
    health insurance $296
    appliances $333
    furnishings $591
    computer hardware $193
    auto / truck purchase $2,354
    auto / truck lease $486
    air travel $281
  • agriculture
  • total number of farms 1,059
    livestock farms 25
    oilseed farms 56
    wheat farms 44
    farms using internet 346
    Report printed: October 07, 2022
    * Data is sourced from 2020-21 Totum Research Inc (How Geography Impacts Media Access, Usage and Engagement study) and modelled 2016 and 2021 Statistics Canada demographic and spending data. Data is unique to the community population categories shown in the table and applicable to the communities defined by the category occurring within the coverage area of the newspaper and not necessarily the newspaper as a whole.