Gimli Express Weekly News
Research and support: AdCanada Media Inc. (info@adcanadamedia.ca)
Bookings and material: AdCanada Media Inc. (bookings@adcanadamedia.ca)
Group or publisher: Lana Meier
publication details market info
  • general
  • frequencywkly m
    publication daythursday
    ROP format8C tabloid
    career / classified format8C tabloid
    page depth177
    zoneMB-60MIN-WINNIPEG
  • circulation
  • total circulation:11,396
     paid:0
     controlled:10,652
    audit date: 2019/04/29
    audit basis: CMCA-Free
  • ROP rates
  • ROP open line rate$1.41
    colour 1/4 page $118.00
    1/2 page $143.00
    full page $143.00
    position charge 0.15% of ad cost
    career / classified rate$1.41
    Net FSI rate charge (CPM)$150.00
  • inserts
  • Insert quantity required 11,396
     
    special instructions
    Must be folded to maximum finished size no larger than 8.5" x 11"; Maximum weight 35g.
    shipping address
    Gimli Express Weekly News 150 Wyatt Rd, Winnipeg, MB, R2X 2X6
     
    booking deadline Fri 4pm CT
    material deadline Mon 4pm CT
  • ROP specifications
  • 1C - 1.063" 6C - 7.45"
    2C - 2.375" 7C - 0.0"
    3C - 3.65" 8C - 10.0"
    4C - 5.0" 9C - 0.0"
    5C - 6.17" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.063" 6C - 7.45"
    2C - 2.375" 7C - 0.0"
    3C - 3.65" 8C - 10.0"
    4C - 5.0" 9C - 0.0"
    5C - 6.17" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.0"w x 3.0"h
    1/8 page (H) 5.0"w x 3.86"h
    1/8 page (V) 2.375"w x 7.0"h
    1/4 page (V) 5.0"w x 6.5"h
    1/3 page (H) 10.0"w x 4.33"h
    1/3 page (V) 5.0"w x 8.75"h
    1/2 page (H) 10.0"w x 6.5"h
    1/2 page (V) 5.0"w x 12.64"h
    3/4 page (V) 10.0"w x 9.75"h
    Page Dominant 7.45"w x 9.75"h
    Full page 10.0"w x 12.64"h
  • demographics
  • total population  
    males 13,272
    females 13,234
    total households  
    with children 2,428
    without children 3,160
    person / household 2.5
  • household income
  • average $49,546
    percent over $60k 25%
    percent over $100k 7%
  • education
  • none 32%
    other 68%
    high school 22%
    trades 14%
    college 18%
    university 15%
  • labour force top industries
  • Agriculture, forestry, fishing and hunting 16%
    Health care and social assistance 12%
    Retail trade 11%
    Educational services 9%
    Construction 9%
  • average household spending / yr
  • mortgage payments $3,005
    cell and internet $416
    home renovations $2,411
    rrsp's $566
    lotteries $108
    health insurance $296
    appliances $333
    furnishings $591
    computer hardware $193
    auto / truck purchase $2,354
    auto / truck lease $486
    air travel $281
  • agriculture
  • total number of farms 1,059
    livestock farms 25
    oilseed farms 56
    wheat farms 44
    farms using internet 346
    Report printed: September 25, 2020
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data