Vibank Quad Town Forum
Research and support: AdCanada Media Inc. (info@adcanadamedia.ca)
Bookings and material: AdCanada Media Inc. (bookings@adcanadamedia.ca)
publication details market info
  • general
  • frequencywkly m
    publication dayfriday
    ROP format6C tabloid
    career / classified format6C tabloid
    page depth218
    zoneSK-60MIN-REGINA
  • circulation
  • total circulation:217
     paid:217
     controlled:0
     electronic:
    audit date: 2024/02/26
    audit basis: Publisher Sworn-Free
  • ROP rates
  • Level 1 Open Gross$1.07
    Full Colour 1/4 page $20.00
    1/2 page $20.00
    full page $20.00
    position charge 0.20% of ad cost
    career / classified rate$1.07
    Net FSI rate charge (CPM)$140.00
  • inserts
  • quantity (confirm prior) 200
     
    publication specification
     
    booking deadline Mon 12pm CST Week of
    material deadline Mon 12pm CST Week of
  • ROP specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h
    1/8 page (H) 9.875"w x 3.86"h
    1/8 page (V) 3.25"w x 7.0"h
    1/4 page (V) 5"w x 7.85"h
    1/3 page (H) 10.25"w x 5.5"h
    1/3 page (V) 5"w x 10.25"h
    1/2 page (H) 10.25"w x 7.85"h
    1/2 page (V) 5"w x 15.857"h
    3/4 page (V) 10.25"w x 11.25"h
    Page Dominant 8.5"w x 11.25"h
    Full page 10.25"w x 15.857"h
  • demographics
  • total population  
    males 7,353
    females 6,923
    total households  
    with children 1,975
    without children 1,486
    person / household 2.9
  • household income
  • average $63,585
    percent over $60k 55%
    percent over $100k 24%
  • education
  • none 14%
    other 86%
    high school 33%
    trades 14%
    college 18%
    university 21%
  • labour force top industries
  • %
    %
    %
    %
    %
  • average household spending / yr
  • mortgage payments $4,549
    cell and internet $551
    home renovations $2,917
    rrsp's $1,640
    lotteries $132
    health insurance $331
    appliances $385
    furnishings $811
    computer hardware $313
    auto / truck purchase $3,296
    auto / truck lease $658
    air travel $416
  • agriculture
  • total number of farms 1,285
    livestock farms 35
    oilseed farms 151
    wheat farms 208
    farms using internet 522
    Report printed: March 29, 2024
    * Data is sourced from 2020-21 Totum Research Inc (How Geography Impacts Media Access, Usage and Engagement study) and modelled 2016 and 2021 Statistics Canada demographic and spending data. Data is unique to the community population categories shown in the table and applicable to the communities defined by the category occurring within the coverage area of the newspaper and not necessarily the newspaper as a whole.