East Central SK Combination (Foam Lake Review, Ituna News, Wynyard Advance)
Research and support: AdCanada Media Inc. (info@adcanadamedia.ca)
Bookings and material: AdCanada Media Inc. (bookings@adcanadamedia.ca)
Group or publisher: Bob Johnson
publication details market info
  • general
  • frequencycombo m
    publication daymonday
    ROP format6C tabloid
    career / classified format6C tabloid
    page depth216
    zoneSK-NORTH EAST
  • circulation
  • total circulation:2,406
     paid:2,309
     controlled:97
    audit date: 2019/04/03
    audit basis: CMCA-Paid
  • ROP rates
  • ROP open line rate$1.50
    colour 1/4 page $371.00
    1/2 page $431.00
    full page $431.00
    position charge 0.50% of ad cost
    career / classified rate$1.72
    Net FSI rate charge (CPM)$97.00
  • inserts
  • Insert quantity required 0
     
    special instructions
    Must be folded to maximum finished size no larger than 8.5" X 11"; Maximum weight 35g. Surcharge for folding and overweight.
    shipping address
    , , ,
     
    booking deadline Wed. 4pm CT
    material deadline Thu 12 pm MT
  • ROP specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.5" 9C - 0.0"
    5C - 8.75" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 9.875"w x 3.0"h
    1/8 page (H) 5.0"w x 3.86"h
    1/8 page (V) 3.25"w x 7.0"h
    1/4 page (V) 5.0"w x 7.85"h
    1/3 page (H) 10.25"w x 5.5"h
    1/3 page (V) 5.0"w x 10.25"h
    1/2 page (H) 10.25"w x 7.85"h
    1/2 page (V) 5.0"w x 15.428"h
    3/4 page (V) 10.25"w x 11.25"h
    Page Dominant 8.5"w x 11.25"h
    Full page 10.25"w x 15.428"h
  • demographics
  • total population  
    males 3,071
    females 3,222
    total households  
    with children 546
    without children 825
    person / household 2.2
  • household income
  • average $42,478
    percent over $60k 24%
    percent over $100k 6%
  • education
  • none 28%
    other 72%
    high school 31%
    trades 15%
    college 16%
    university 10%
  • labour force top industries
  • Agriculture, forestry, fishing and hunting 30%
    Health care and social assistance 11%
    Retail trade 10%
    Manufacturing 10%
    Transportation and warehousing 6%
  • average household spending / yr
  • mortgage payments $2,439
    cell and internet $382
    home renovations $2,197
    rrsp's $140
    lotteries $89
    health insurance $271
    appliances $315
    furnishings $519
    computer hardware $157
    auto / truck purchase $1,698
    auto / truck lease $376
    air travel $203
  • agriculture
  • total number of farms 566
    livestock farms 13
    oilseed farms 142
    wheat farms 52
    farms using internet 193
    Report printed: December 08, 2021
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data