general
| frequency | combo m |
| publication day | wed/fri |
| ROP format | 6C tabloid |
| career / classified format | 6C tabloid |
| page depth | 220 |
| zone | SK-SOUTH EAST |
circulation
| total circulation: | 12,284 |
| paid: | 194 |
| controlled: | 12,090 |
| audit date: | 2015/11/27 |
| audit basis: | AAMC-Sworn Blend |
ROP rates
| ROP open line rate | $2.22 |
| colour |
1/4 page |
$390.00 |
|
1/2 page |
$390.00 |
|
full page |
$390.00 |
| position charge |
0.25% of ad cost
|
| career / classified rate | $2.72 |
| Net FSI rate charge (CPM) | $87.00 |
inserts
| Insert quantity required
|
0
|
| booking deadline
|
Fri 3:30PM CT
|
| material deadline
|
Fri 3:30pm CT
|
|
ROP specifications
|
1C -
1.5"
|
6C -
9.875"
|
|
2C -
3.178"
|
7C -
0.0"
|
|
3C -
4.85"
|
8C -
0.0"
|
|
4C -
6.5"
|
9C -
0.0"
|
|
5C -
8.187"
|
10C -
0.0"
|
CAREER specifications
|
1C -
1.5"
|
6C -
9.875"
|
|
2C -
3.178"
|
7C -
0.0"
|
|
3C -
4.85"
|
8C -
0.0"
|
|
4C -
6.5"
|
9C -
0.0"
|
|
5C -
8.187"
|
10C -
0.0"
|
ROP standardized ad sizes
|
Banner
|
9.875"w x 3.0"h
|
|
1/8 page (H)
|
4.85"w x 3.86"h
|
|
1/8 page (V)
|
3.178"w x 7.0"h
|
|
1/4 page (V)
|
4.85"w x 7.85"h
|
|
1/3 page (H)
|
9.875"w x 5.5"h
|
|
1/3 page (V)
|
4.85"w x 10.25"h
|
|
1/2 page (H)
|
9.875"w x 7.85"h
|
|
1/2 page (V)
|
4.85"w x 15.71"h
|
|
3/4 page (V)
|
9.875"w x 11.25"h
|
|
Page Dominant
|
8.187"w x 11.25"h
|
|
Full page
|
9.875"w x 15.71"h
|
|
demographics
| total population |
|
| males |
9,534 |
| females |
9,208 |
| total households |
|
| with children |
2,137 |
| without children |
2,008 |
| person / household |
2.4 |
household income
| average |
$76,142 |
| percent over $60k |
49% |
| percent over $100k |
21% |
education
| none |
23% |
| other |
76% |
| high school |
31% |
| trades |
17% |
| college |
18% |
| university |
10% |
labour force top industries
| Mining and oil and gas extraction |
17% |
| Retail trade |
11% |
| Agriculture, forestry, fishing and hunting |
10% |
| Health care and social assistance |
8% |
| Accommodation and food services |
7% |
average household spending / yr
| mortgage payments |
$4,596 |
| cell and internet |
$577 |
| home renovations |
$3,337 |
| rrsp's |
$1,916 |
| lotteries |
$147 |
| health insurance |
$373 |
| appliances |
$410 |
| furnishings |
$834 |
| computer hardware |
$361 |
| auto / truck purchase |
$3,135 |
| auto / truck lease |
$613 |
| air travel |
$382 |
agriculture
| total number of farms |
1,049 |
| livestock farms |
18 |
| oilseed farms |
168 |
| wheat farms |
145 |
| farms using internet |
349 |
|
