Estevan Combination (Estevan Mercury & Estevan Lifestyles)
Research and support: AdCanada Media Inc. (info@adcanadamedia.ca)
Bookings and material: AdCanada Media Inc. (bookings@adcanadamedia.ca)
Group or publisher: Deanna Rarnes
publication details market info
  • general
  • frequencycombo m
    publication daywed/fri
    ROP format6C tabloid
    career / classified format6C tabloid
    page depth220
    zoneSK-SOUTH EAST
  • circulation
  • total circulation:12,284
     paid:194
     controlled:12,090
    audit date: 2015/11/27
    audit basis: AAMC-Sworn Blend
  • ROP rates
  • ROP open line rate$2.22
    colour 1/4 page $390.00
    1/2 page $390.00
    full page $390.00
    position charge 0.25% of ad cost
    career / classified rate$2.72
    Net FSI rate charge (CPM)$87.00
  • inserts
  • Insert quantity required 0
     
    special instructions
    n/a
    shipping address
    , , ,
     
    booking deadline Fri 3:30PM CT
    material deadline Fri 3:30pm CT
  • ROP specifications
  • 1C - 1.5" 6C - 9.875"
    2C - 3.178" 7C - 0.0"
    3C - 4.85" 8C - 0.0"
    4C - 6.5" 9C - 0.0"
    5C - 8.187" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 9.875"
    2C - 3.178" 7C - 0.0"
    3C - 4.85" 8C - 0.0"
    4C - 6.5" 9C - 0.0"
    5C - 8.187" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 9.875"w x 3.0"h
    1/8 page (H) 4.85"w x 3.86"h
    1/8 page (V) 3.178"w x 7.0"h
    1/4 page (V) 4.85"w x 7.85"h
    1/3 page (H) 9.875"w x 5.5"h
    1/3 page (V) 4.85"w x 10.25"h
    1/2 page (H) 9.875"w x 7.85"h
    1/2 page (V) 4.85"w x 15.71"h
    3/4 page (V) 9.875"w x 11.25"h
    Page Dominant 8.187"w x 11.25"h
    Full page 9.875"w x 15.71"h
  • demographics
  • total population  
    males 9,534
    females 9,208
    total households  
    with children 2,137
    without children 2,008
    person / household 2.4
  • household income
  • average $76,142
    percent over $60k 49%
    percent over $100k 21%
  • education
  • none 23%
    other 76%
    high school 31%
    trades 17%
    college 18%
    university 10%
  • labour force top industries
  • Mining and oil and gas extraction 17%
    Retail trade 11%
    Agriculture, forestry, fishing and hunting 10%
    Health care and social assistance 8%
    Accommodation and food services 7%
  • average household spending / yr
  • mortgage payments $4,596
    cell and internet $577
    home renovations $3,337
    rrsp's $1,916
    lotteries $147
    health insurance $373
    appliances $410
    furnishings $834
    computer hardware $361
    auto / truck purchase $3,135
    auto / truck lease $613
    air travel $382
  • agriculture
  • total number of farms 1,049
    livestock farms 18
    oilseed farms 168
    wheat farms 145
    farms using internet 349
    Report printed: May 27, 2022
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data