Neepawa-Rivers Combination (Neepawa Banner and Press, Rivers Banner)
Research and support: AdCanada Media Inc. (info@adcanadamedia.ca)
Bookings and material: AdCanada Media Inc. (bookings@adcanadamedia.ca)
Group or publisher: Ken Waddell
publication details market info
  • general
  • frequencycombo m
    publication dayfriday
    ROP format6C tabloid
    career / classified format8C tabloid
    page depth196
    zoneMB-60MIN-BRANDON
  • circulation
  • total circulation:11,094
     paid:324
     controlled:10,770
    audit date: 2019/11/29
    audit basis: CMCA-Free
  • ROP rates
  • ROP open line rate$1.76
    colour 1/4 page $222.00
    1/2 page $261.00
    full page $261.00
    position charge 0.25% of ad cost
    career / classified rate$1.60
    Net FSI rate charge (CPM)$90.00
  • inserts
  • Insert quantity required 14,300
     
    special instructions
    Must be folded to maximum finished size no larger than 8.5" x 11"; Maximum weight 30g. Surcharge for flyers weighing more than 30g.
    shipping address
    See individual titles , , ,
     
    booking deadline Tue Prior 4pm CT
    material deadline Fri Prior 4pm CT
  • ROP specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 7.75"
    2C - 2.25" 7C - 0.0"
    3C - 3.75" 8C - 10.25"
    4C - 5.0" 9C - 0.0"
    5C - 6.4" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h
    1/8 page (H) 5.0"w x 3.86"h
    1/8 page (V) 3.25"w x 7.0"h
    1/4 page (V) 5.0"w x 7.85"h
    1/3 page (H) 10.25"w x 5.5"h
    1/3 page (V) 5.0"w x 10.25"h
    1/2 page (H) 10.25"w x 7.85"h
    1/2 page (V) 5.0"w x 14.0"h
    3/4 page (V) 10.25"w x 11.25"h
    Page Dominant 8.5"w x 11.25"h
    Full page 10.25"w x 14.0"h
  • demographics
  • total population  
    males 14,839
    females 14,935
    total households  
    with children 3,016
    without children 3,310
    person / household 2.6
  • household income
  • average $47,345
    percent over $60k 24%
    percent over $100k 7%
  • education
  • none 30%
    other 70%
    high school 25%
    trades 12%
    college 16%
    university 16%
  • labour force top industries
  • Agriculture, forestry, fishing and hunting 27%
    Health care and social assistance 12%
    Retail trade 9%
    Educational services 7%
    Manufacturing 7%
  • average household spending / yr
  • mortgage payments $2,993
    cell and internet $435
    home renovations $2,373
    rrsp's $558
    lotteries $109
    health insurance $276
    appliances $333
    furnishings $610
    computer hardware $200
    auto / truck purchase $2,093
    auto / truck lease $478
    air travel $255
  • agriculture
  • total number of farms 2,040
    livestock farms 46
    oilseed farms 193
    wheat farms 142
    farms using internet 712
    Report printed: May 27, 2022
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data