Shoal Lake-Erickson Combination (Crossroads This Week/South Mountain Press)
Research and support: AdCanada Media Inc. (info@adcanadamedia.ca)
Bookings and material: AdCanada Media Inc. (bookings@adcanadamedia.ca)
Group or publisher: Ryan Nesbitt
publication details market info
  • general
  • frequencycombo m
    publication dayfriday
    ROP format6C tabloid
    career / classified format6C tabloid
    page depth200
    zoneMB-60MIN-BRANDON
  • circulation
  • total circulation:3,628
     paid:2,243
     controlled:1,385
    audit date: 2019/06/06
    audit basis: CMCA-Blend
  • ROP rates
  • ROP open line rate$1.34
    colour 1/4 page $294.00
    1/2 page $294.00
    full page $294.00
    position charge 0.15% of ad cost
    career / classified rate$1.61
    Net FSI rate charge (CPM)$154.00
  • inserts
  • Insert quantity required 4,100
     
    special instructions
    Must be folded to maximum finished size no larger than 8.5" x 11". Maximum weight 35g. Surcharge for flyers weighing more than 35g.
    shipping address
    Crossroads This Week/South Mountain Press 353 Station Rd., Shoal Lake, MB, R0J 1Z0
     
    booking deadline Tue 12pm CT
    material deadline Tue 12pm MT
  • ROP specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h
    1/8 page (H) 5.0"w x 3.86"h
    1/8 page (V) 3.25"w x 7.0"h
    1/4 page (V) 5.0"w x 7.85"h
    1/3 page (H) 10.25"w x 5.5"h
    1/3 page (V) 5.0"w x 10.25"h
    1/2 page (H) 10.25"w x 7.85"h
    1/2 page (V) 5.0"w x 14.21"h
    3/4 page (V) 10.25"w x 11.25"h
    Page Dominant 8.5"w x 11.25"h
    Full page 10.25"w x 14.21"h
  • demographics
  • total population  
    males 5,645
    females 5,672
    total households  
    with children 1,012
    without children 1,313
    person / household 2.4
  • household income
  • average $43,473
    percent over $60k 24%
    percent over $100k 5%
  • education
  • none 26%
    other 74%
    high school 30%
    trades 11%
    college 17%
    university 16%
  • labour force top industries
  • Agriculture, forestry, fishing and hunting 28%
    Health care and social assistance 12%
    Retail trade 9%
    Educational services 7%
    Transportation and warehousing 6%
  • average household spending / yr
  • mortgage payments $2,661
    cell and internet $403
    home renovations $2,243
    rrsp's $371
    lotteries $99
    health insurance $268
    appliances $319
    furnishings $545
    computer hardware $182
    auto / truck purchase $2,121
    auto / truck lease $481
    air travel $253
  • agriculture
  • total number of farms 992
    livestock farms 21
    oilseed farms 127
    wheat farms 73
    farms using internet 352
    Report printed: December 08, 2021
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data