Dauphin Region Combination (Dauphin Herald/Russell Banner/Roblin Review/Swan River Star&Times)
Research and support: AdCanada Media Inc. (info@adcanadamedia.ca)
Bookings and material: AdCanada Media Inc. (bookings@adcanadamedia.ca)
Group or publisher: Brian Gilroy
publication details market info
  • general
  • frequencycombo m
    publication daytuesday
    ROP format6C tabloid
    career / classified format6C tabloid
    page depth225
    zoneMB-60MIN-DAUPHIN
  • circulation
  • total circulation:8,794
     paid:8,621
     controlled:172
    audit date: 2019/05/31
    audit basis: CMCA-Paid
  • ROP rates
  • ROP open line rate$2.35
    colour 1/4 page $296.00
    1/2 page $520.00
    full page $520.00
    position charge 0.25% of ad cost
    career / classified rate$2.46
    Net FSI rate charge (CPM)$110.00
  • inserts
  • Insert quantity required 10,900
     
    special instructions
    Must be folded to maximum finished size no larger than 8.5" x 11". Maximum weight 35g. $113.25 cpm for flyers 36-40g, $116.50 cpm for flyers 41-45g, $119.75 cpm for flyers 46-50g. $45 folding charge for oversized flyers. Warehouse hours M-F 8-5.
    shipping address
    Herald/Banner/Review/Star&Times 120 - 1st Avenue NE, Dauphin, MB, R7N 2V4
     
    booking deadline Thu 3pm CT
    material deadline Fri 10am CT
  • ROP specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h
    1/8 page (H) 5.0"w x 3.86"h
    1/8 page (V) 3.25"w x 7.0"h
    1/4 page (V) 5.0"w x 7.85"h
    1/3 page (H) 10.25"w x 5.5"h
    1/3 page (V) 5.0"w x 10.25"h
    1/2 page (H) 10.25"w x 7.85"h
    1/2 page (V) 5.0"w x 16.0"h
    3/4 page (V) 10.25"w x 11.25"h
    Page Dominant 8.5"w x 11.25"h
    Full page 10.25"w x 16.0"h
  • demographics
  • total population  
    males 16,251
    females 17,038
    total households  
    with children 3,400
    without children 3,925
    person / household 2.3
  • household income
  • average $47,939
    percent over $60k 27%
    percent over $100k 8%
  • education
  • none 24%
    other 76%
    high school 27%
    trades 14%
    college 19%
    university 15%
  • labour force top industries
  • Agriculture, forestry, fishing and hunting 20%
    Health care and social assistance 16%
    Retail trade 12%
    Educational services 7%
    Accommodation and food services 6%
  • average household spending / yr
  • mortgage payments $2,707
    cell and internet $403
    home renovations $2,476
    rrsp's $437
    lotteries $105
    health insurance $289
    appliances $325
    furnishings $556
    computer hardware $187
    auto / truck purchase $1,853
    auto / truck lease $447
    air travel $224
  • agriculture
  • total number of farms 1,837
    livestock farms 49
    oilseed farms 285
    wheat farms 156
    farms using internet 617
    Report printed: December 08, 2021
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data