Mid-Sask Combination (Lanigan Advisor/Watrous Manitou)
Research and support: AdCanada Media Inc. (info@adcanadamedia.ca)
Bookings and material: AdCanada Media Inc. (bookings@adcanadamedia.ca)
Group or publisher: Daniel and Kim Bushman
publication details market info
  • general
  • frequencycombo m
    publication daymonday
    ROP format6C tabloid
    career / classified format6C tabloid
    page depth213
    zoneSK-60MIN-SASKATOON
  • circulation
  • total circulation:1,872
     paid:1,834
     controlled:38
    audit date: 2019/04/29
    audit basis: CMCA-Free
  • ROP rates
  • ROP open line rate$1.16
    colour 1/4 page $192.00
    1/2 page $322.00
    full page $322.00
    position charge N/A
    career / classified rate$1.19
    Net FSI rate charge (CPM)$110.00
  • inserts
  • Insert quantity required 0
     
    special instructions
    shipping address
    , , ,
     
    booking deadline Thu 12pm MT
    material deadline Thu 12pm CT
  • ROP specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h
    1/8 page (H) 5.0"w x 3.86"h
    1/8 page (V) 3.25"w x 7.0"h
    1/4 page (V) 5.0"w x 7.85"h
    1/3 page (H) 10.25"w x 5.5"h
    1/3 page (V) 5.0"w x 10.25"h
    1/2 page (H) 10.25"w x 7.85"h
    1/2 page (V) 5.0"w x 15.21"h
    3/4 page (V) 10.25"w x 11.25"h
    Page Dominant 8.5"w x 11.25"h
    Full page 10.25"w x 15.21"h
  • demographics
  • total population  
    males 3,159
    females 3,162
    total households  
    with children 646
    without children 910
    person / household 2.3
  • household income
  • average $48,427
    percent over $60k 32%
    percent over $100k 11%
  • education
  • none 15%
    other 85%
    high school 30%
    trades 21%
    college 16%
    university 16%
  • labour force top industries
  • Agriculture, forestry, fishing and hunting 27%
    Retail trade 14%
    Health care and social assistance 9%
    Mining and oil and gas extraction 8%
    Manufacturing 5%
  • average household spending / yr
  • mortgage payments $3,826
    cell and internet $498
    home renovations $2,824
    rrsp's $824
    lotteries $111
    health insurance $299
    appliances $380
    furnishings $719
    computer hardware $236
    auto / truck purchase $2,396
    auto / truck lease $494
    air travel $277
  • agriculture
  • total number of farms 606
    livestock farms 9
    oilseed farms 195
    wheat farms 69
    farms using internet 286
    Report printed: December 08, 2021
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data