Lacombe Express*
Research and support: AdCanada Media Inc. (info@adcanadamedia.ca)
Bookings and material: AdCanada Media Inc. (bookings@adcanadamedia.ca)
publication details market info
  • general
  • frequencywkly m
    publication daythursday
    ROP format6C tabloid
    career / classified format8C tabloid
    page depth182
    zoneAB-CENTRAL (RED DEER)
  • circulation
  • total circulation:4,525
     paid:0
     controlled:4,525
     electronic:
    audit date: 2023/12/27
    audit basis: Publisher Sworn-Free
  • ROP rates
  • Level 1 Open Gross$1.50
    Full Colour 1/4 page $123.00
    1/2 page $185.00
    full page $260.00
    position charge 0.25% of ad cost
    career / classified rate$1.61
    Net FSI rate charge (CPM)$-1.00
  • inserts
  • quantity (confirm prior) 4,905
     
    publication specification
     
    booking deadline Fri 12pm MT
    material deadline Mon 12pm MT
  • ROP specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • CAREER specifications
  • 1C - 0.0" 6C - 7.717"
    2C - 2.5" 7C - 9.028"
    3C - 3.806" 8C - 10.33"
    4C - 5.111" 9C - 0.0"
    5C - 6.417" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h
    1/8 page (H) 5.0"w x 3.86"h
    1/8 page (V) 3.25"w x 7.0"h
    1/4 page (V) 5.0"w x 6.5"h
    1/3 page (H) 10.25"w x 4.33"h
    1/3 page (V) 5.0"w x 8.75"h
    1/2 page (H) 10.25"w x 6.5"h
    1/2 page (V) 5.0"w x 13.0"h
    3/4 page (V) 10.25"w x 9.75"h
    Page Dominant 8.5"w x 9.75"h
    Full page 10.25"w x 13.0"h
  • demographics
  • total population  
    males
    females
    total households  
    with children
    without children
    person / household
  • household income
  • average $
    percent over $60k %
    percent over $100k %
  • education
  • none %
    other %
    high school %
    trades %
    college %
    university %
  • labour force top industries
  • %
    %
    %
    %
    %
  • average household spending / yr
  • mortgage payments $4,732
    cell and internet $564
    home renovations $3,195
    rrsp's $1,993
    lotteries $156
    health insurance $396
    appliances $411
    furnishings $851
    computer hardware $368
    auto / truck purchase $3,425
    auto / truck lease $678
    air travel $412
  • agriculture
  • total number of farms 122
    livestock farms 3
    oilseed farms 8
    wheat farms 3
    farms using internet 57
    Report printed: July 15, 2024
    * Data is sourced from 2020-21 Totum Research Inc (How Geography Impacts Media Access, Usage and Engagement study) and modelled 2016 and 2021 Statistics Canada demographic and spending data. Data is unique to the community population categories shown in the table and applicable to the communities defined by the category occurring within the coverage area of the newspaper and not necessarily the newspaper as a whole.