general
| frequency | wkly m |
| publication day | thursday |
| ROP format | 6C tabloid |
| career / classified format | 8C tabloid |
| page depth | 182 |
| zone | AB-CENTRAL (RED DEER) |
circulation
| total circulation: | 12,876 |
| paid: | 0 |
| controlled: | 12,876 |
| electronic: | |
| audit date: | 2023/12/27 |
| audit basis: | Publisher Sworn-Free |
ROP rates
| Level 1 Open Gross | $2.09 |
| Full Colour |
1/4 page |
$128.00 |
|
1/2 page |
$199.00 |
|
full page |
$270.00 |
| position charge |
0.25% of ad cost
|
| career / classified rate | $2.33 |
| Net FSI rate charge (CPM) | $-1.00 |
inserts
| quantity (confirm prior)
|
8,558
|
|
publication specification
|
|
|
| booking deadline
|
Fri 12pm MT
|
| material deadline
|
Fr 12pm MT
|
|
ROP specifications
|
1C -
1.5"
|
6C -
10.25"
|
|
2C -
3.25"
|
7C -
0.0"
|
|
3C -
5.0"
|
8C -
0.0"
|
|
4C -
6.75"
|
9C -
0.0"
|
|
5C -
8.5"
|
10C -
0.0"
|
CAREER specifications
|
1C -
0.0"
|
6C -
7.717"
|
|
2C -
2.5"
|
7C -
9.028"
|
|
3C -
3.806"
|
8C -
10.33"
|
|
4C -
5.111"
|
9C -
0.0"
|
|
5C -
6.417"
|
10C -
0.0"
|
ROP standardized ad sizes
|
Banner
|
10.25"w x 3.0"h
|
|
1/8 page (H)
|
5.0"w x 3.86"h
|
|
1/8 page (V)
|
3.25"w x 7.0"h
|
|
1/4 page (V)
|
5.0"w x 6.5"h
|
|
1/3 page (H)
|
10.25"w x 4.33"h
|
|
1/3 page (V)
|
5.0"w x 8.75"h
|
|
1/2 page (H)
|
10.25"w x 6.5"h
|
|
1/2 page (V)
|
5.0"w x 13.0"h
|
|
3/4 page (V)
|
10.25"w x 9.75"h
|
|
Page Dominant
|
8.5"w x 9.75"h
|
|
Full page
|
10.25"w x 13.0"h
|
|
demographics
| total population |
|
| males |
40,435 |
| females |
40,479 |
| total households |
|
| with children |
9,218 |
| without children |
8,636 |
| person / household |
2.7 |
household income
| average |
$71,304 |
| percent over $60k |
49% |
| percent over $100k |
22% |
education
| none |
20% |
| other |
80% |
| high school |
28% |
| trades |
16% |
| college |
22% |
| university |
14% |
labour force top industries
average household spending / yr
| mortgage payments |
$4,803 |
| cell and internet |
$569 |
| home renovations |
$3,208 |
| rrsp's |
$1,717 |
| lotteries |
$141 |
| health insurance |
$364 |
| appliances |
$381 |
| furnishings |
$818 |
| computer hardware |
$350 |
| auto / truck purchase |
$3,303 |
| auto / truck lease |
$655 |
| air travel |
$390 |
agriculture
| total number of farms |
3,062 |
| livestock farms |
77 |
| oilseed farms |
119 |
| wheat farms |
78 |
| farms using internet |
1,130 |
|
