general
| frequency | wkly m |
| publication day | wednesday |
| ROP format | 8C tabloid |
| career / classified format | 8C tabloid |
| page depth | 217 |
| zone | AB-CENTRAL (NORTH EAST) |
circulation
| total circulation: | 9,198 |
| paid: | 0 |
| controlled: | 9,198 |
| electronic: | 41 |
| audit date: | 2024/02/14 |
| audit basis: | Publisher Sworn-Free |
ROP rates
| Level 1 Open Gross | $1.20 |
| Full Colour |
1/4 page |
$123.00 |
|
1/2 page |
$225.00 |
|
full page |
$294.00 |
| position charge |
0.25% of ad cost
|
| career / classified rate | $1.20 |
| Net FSI rate charge (CPM) | $150.00 |
inserts
| quantity (confirm prior)
|
11,267
|
|
publication specification
|
|
|
| booking deadline
|
Fri 4pm MT
|
| material deadline
|
Mon 5pm MT
|
|
ROP specifications
|
1C -
1.187"
|
6C -
7.75"
|
|
2C -
2.25"
|
7C -
0.0"
|
|
3C -
3.75"
|
8C -
10.25"
|
|
4C -
5.0"
|
9C -
0.0"
|
|
5C -
6.4"
|
10C -
0.0"
|
CAREER specifications
|
1C -
1.187"
|
6C -
7.75"
|
|
2C -
2.25"
|
7C -
0.0"
|
|
3C -
3.75"
|
8C -
10.25"
|
|
4C -
5.0"
|
9C -
0.0"
|
|
5C -
6.4"
|
10C -
0.0"
|
ROP standardized ad sizes
|
Banner
|
10.25"w x 3.0"h
|
|
1/8 page (H)
|
5.0"w x 3.86"h
|
|
1/8 page (V)
|
3.25"w x 7.0"h
|
|
1/4 page (V)
|
5.0"w x 7.85"h
|
|
1/3 page (H)
|
10.25"w x 5.5"h
|
|
1/3 page (V)
|
5.0"w x 10.25"h
|
|
1/2 page (H)
|
10.25"w x 7.85"h
|
|
1/2 page (V)
|
5.0"w x 15.25"h
|
|
3/4 page (V)
|
10.25"w x 11.25"h
|
|
Page Dominant
|
8.5"w x 11.25"h
|
|
Full page
|
10.25"w x 15.25"h
|
|
demographics
| total population |
|
| males |
17,264 |
| females |
17,276 |
| total households |
|
| with children |
3,538 |
| without children |
3,958 |
| person / household |
2.6 |
household income
| average |
$56,866 |
| percent over $60k |
38% |
| percent over $100k |
15% |
education
| none |
25% |
| other |
75% |
| high school |
25% |
| trades |
17% |
| college |
21% |
| university |
12% |
labour force top industries
average household spending / yr
| mortgage payments |
$3,701 |
| cell and internet |
$492 |
| home renovations |
$2,909 |
| rrsp's |
$884 |
| lotteries |
$124 |
| health insurance |
$327 |
| appliances |
$370 |
| furnishings |
$678 |
| computer hardware |
$252 |
| auto / truck purchase |
$2,907 |
| auto / truck lease |
$613 |
| air travel |
$353 |
agriculture
| total number of farms |
2,925 |
| livestock farms |
93 |
| oilseed farms |
415 |
| wheat farms |
141 |
| farms using internet |
880 |
|
