general
| frequency | wkly m |
| publication day | wednesday |
| ROP format | 8C tabloid |
| career / classified format | 8C tabloid |
| page depth | 224 |
| zone | AB-SOUTH WEST |
circulation
| total circulation: | 1,048 |
| paid: | 880 |
| controlled: | 168 |
| electronic: | 274 |
| audit date: | 2024/01/30 |
| audit basis: | Publisher Sworn - Paid |
ROP rates
| Level 1 Open Gross | $0.57 |
| Full Colour |
1/4 page |
$89.00 |
|
1/2 page |
$123.00 |
|
full page |
$157.00 |
| position charge |
0.25% of ad cost
|
| career / classified rate | $0.57 |
| Net FSI rate charge (CPM) | $135.00 |
inserts
| quantity (confirm prior)
|
1,100
|
|
publication specification
|
|
274 Electronic Subscriptions
|
| booking deadline
|
Fri 4pm MT
|
| material deadline
|
Mon 12pm MT
|
|
ROP specifications
|
1C -
1.187"
|
6C -
7.75"
|
|
2C -
2.25"
|
7C -
0.0"
|
|
3C -
3.75"
|
8C -
10.25"
|
|
4C -
5.0"
|
9C -
0.0"
|
|
5C -
6.4"
|
10C -
0.0"
|
CAREER specifications
|
1C -
0.0"
|
6C -
7.75"
|
|
2C -
2.25"
|
7C -
0.0"
|
|
3C -
3.75"
|
8C -
10.25"
|
|
4C -
5.0"
|
9C -
0.0"
|
|
5C -
6.4"
|
10C -
0.0"
|
ROP standardized ad sizes
|
Banner
|
10.25"w x 3.0"h
|
|
1/8 page (H)
|
5.0"w x 3.86"h
|
|
1/8 page (V)
|
2.25"w x 7.75"h
|
|
1/4 page (V)
|
5.0"w x 7.85"h
|
|
1/3 page (H)
|
10.25"w x 5.5"h
|
|
1/3 page (V)
|
5.0"w x 10.25"h
|
|
1/2 page (H)
|
10.25"w x 7.85"h
|
|
1/2 page (V)
|
5.0"w x 16"h
|
|
3/4 page (V)
|
10.25"w x 11.25"h
|
|
Page Dominant
|
7.75"w x 11.25"h
|
|
Full page
|
10.25"w x 16"h
|
|
demographics
| total population |
|
| males |
5,002 |
| females |
5,068 |
| total households |
|
| with children |
924 |
| without children |
1,265 |
| person / household |
2.3 |
household income
| average |
$59,495 |
| percent over $60k |
40% |
| percent over $100k |
15% |
education
| none |
23% |
| other |
77% |
| high school |
26% |
| trades |
17% |
| college |
20% |
| university |
14% |
labour force top industries
average household spending / yr
| mortgage payments |
$4,181 |
| cell and internet |
$520 |
| home renovations |
$3,035 |
| rrsp's |
$1,180 |
| lotteries |
$123 |
| health insurance |
$321 |
| appliances |
$385 |
| furnishings |
$724 |
| computer hardware |
$282 |
| auto / truck purchase |
$2,724 |
| auto / truck lease |
$531 |
| air travel |
$325 |
agriculture
| total number of farms |
113 |
| livestock farms |
1 |
| oilseed farms |
0 |
| wheat farms |
0 |
| farms using internet |
15 |
|
