general
| frequency | wkly m |
| publication day | thursday |
| ROP format | 10C tabloid |
| career / classified format | 10C tabloid |
| page depth | 143 |
| zone | AB-PEACE COUNTRY & NORTH |
circulation
| total circulation: | 19,757 |
| paid: | 0 |
| controlled: | 19,757 |
| electronic: | |
| audit date: | 2022/02/22 |
| audit basis: | Publisher Sworn-Free |
ROP rates
| Level 1 Open Gross | $0.98 |
| Full Colour |
1/4 page |
$78.00 |
|
1/2 page |
$135.00 |
|
full page |
$249.00 |
| position charge |
0.25% of ad cost
|
| career / classified rate | $0.98 |
| Net FSI rate charge (CPM) | $95.00 |
inserts
| quantity (confirm prior)
|
19,757
|
|
publication specification
|
|
|
| booking deadline
|
Mon12pm MT
|
| material deadline
|
Mon 4pm MT
|
|
ROP specifications
|
1C -
0.0"
|
6C -
6.125"
|
|
2C -
2.0"
|
7C -
7.19"
|
|
3C -
3.0"
|
8C -
8.25"
|
|
4C -
4.0"
|
9C -
0.0"
|
|
5C -
5.0"
|
10C -
10.25"
|
CAREER specifications
|
1C -
0.0"
|
6C -
6.125"
|
|
2C -
2.0"
|
7C -
7.19"
|
|
3C -
3.0"
|
8C -
8.25"
|
|
4C -
4.0"
|
9C -
0.0"
|
|
5C -
5.0"
|
10C -
10.25"
|
ROP standardized ad sizes
|
Banner
|
10.25"w x 3.0"h
|
|
1/8 page (H)
|
5.0"w x 3.25"h
|
|
1/8 page (V)
|
2.0"w x 7.0"h
|
|
1/4 page (V)
|
5.0"w x 5.71"h
|
|
1/3 page (H)
|
10.25"w x 4.33"h
|
|
1/3 page (V)
|
5.0"w x 7.621"h
|
|
1/2 page (H)
|
10.25"w x 5.71"h
|
|
1/2 page (V)
|
5.0"w x 11.43"h
|
|
3/4 page (V)
|
10.25"w x 8.5"h
|
|
Page Dominant
|
8.5"w x 8.5"h
|
|
Full page
|
10.25"w x 11.43"h
|
|
demographics
| total population |
|
| males |
25,800 |
| females |
22,246 |
| total households |
|
| with children |
5,870 |
| without children |
3,017 |
| person / household |
2.9 |
household income
| average |
$130,243 |
| percent over $60k |
82% |
| percent over $100k |
64% |
education
| none |
13% |
| other |
87% |
| high school |
22% |
| trades |
21% |
| college |
24% |
| university |
20% |
labour force top industries
average household spending / yr
| mortgage payments |
$6,351 |
| cell and internet |
$742 |
| home renovations |
$4,090 |
| rrsp's |
$5,949 |
| lotteries |
$230 |
| health insurance |
$619 |
| appliances |
$528 |
| furnishings |
$1,285 |
| computer hardware |
$548 |
| auto / truck purchase |
$5,150 |
| auto / truck lease |
$1,229 |
| air travel |
$761 |
agriculture
| total number of farms |
0 |
| livestock farms |
0 |
| oilseed farms |
0 |
| wheat farms |
0 |
| farms using internet |
0 |
|
