general
| frequency | wkly a |
| publication day | wednesday |
| ROP format | 6C tabloid |
| career / classified format | 6C tabloid |
| page depth | 224 |
| zone | SK-60MIN-REGINA |
circulation
| total circulation: | 13,000 |
| paid: | 0 |
| controlled: | 13,000 |
| electronic: | |
| audit date: | 2024/02/26 |
| audit basis: | Publisher Sworn - Free |
ROP rates
| Level 1 Open Gross | $2.35 |
| Full Colour |
1/4 page |
$20.00 |
|
1/2 page |
$20.00 |
|
full page |
$20.00 |
| position charge |
0.25% of ad cost
|
| career / classified rate | $2.35 |
| Net FSI rate charge (CPM) | $95.00 |
inserts
| quantity (confirm prior)
|
13,000
|
|
publication specification
|
|
|
| booking deadline
|
Fri 12pm CT
|
| material deadline
|
Fri 12pm CT
|
|
ROP specifications
|
1C -
1.5"
|
6C -
9.875"
|
|
2C -
3.178"
|
7C -
0.0"
|
|
3C -
4.85"
|
8C -
0.0"
|
|
4C -
6.5"
|
9C -
0.0"
|
|
5C -
8.187"
|
10C -
0.0"
|
CAREER specifications
|
1C -
1.5"
|
6C -
9.875"
|
|
2C -
3.187"
|
7C -
0.0"
|
|
3C -
4.85"
|
8C -
0.0"
|
|
4C -
6.5"
|
9C -
0.0"
|
|
5C -
8.187"
|
10C -
0.0"
|
ROP standardized ad sizes
|
Banner
|
9.875"w x 3.0"h
|
|
1/8 page (H)
|
4.85"w x 3.86"h
|
|
1/8 page (V)
|
3.178"w x 7.0"h
|
|
1/4 page (V)
|
4.85"w x 7.85"h
|
|
1/3 page (H)
|
9.875"w x 5.5"h
|
|
1/3 page (V)
|
4.85"w x 10.25"h
|
|
1/2 page (H)
|
9.875"w x 7.85"h
|
|
1/2 page (V)
|
4.85"w x 15.857"h
|
|
3/4 page (V)
|
9.875"w x 11.25"h
|
|
Page Dominant
|
8.187"w x 11.25"h
|
|
Full page
|
9.875"w x 15.857"h
|
|
demographics
| total population |
|
| males |
27,931 |
| females |
28,980 |
| total households |
|
| with children |
5,692 |
| without children |
6,539 |
| person / household |
2.4 |
household income
| average |
$54,155 |
| percent over $60k |
35% |
| percent over $100k |
12% |
education
| none |
19% |
| other |
81% |
| high school |
27% |
| trades |
16% |
| college |
20% |
| university |
16% |
labour force top industries
average household spending / yr
| mortgage payments |
$3,507 |
| cell and internet |
$499 |
| home renovations |
$2,620 |
| rrsp's |
$893 |
| lotteries |
$120 |
| health insurance |
$299 |
| appliances |
$351 |
| furnishings |
$707 |
| computer hardware |
$256 |
| auto / truck purchase |
$2,521 |
| auto / truck lease |
$514 |
| air travel |
$301 |
agriculture
| total number of farms |
3,590 |
| livestock farms |
62 |
| oilseed farms |
208 |
| wheat farms |
1,231 |
| farms using internet |
1,595 |
|
