Brandon Westman This Week
Research and support: AdCanada Media Inc. (info@adcanadamedia.ca)
Bookings and material: AdCanada Media Inc. (bookings@adcanadamedia.ca)
publication details market info
  • general
  • frequencywkly m
    publication daythursday
    ROP format10C broad
    career / classified format10C broad
    page depth300
    zoneMB-SOUTH WEST
  • circulation
  • total circulation:20,000
     paid:0
     controlled:20,000
     electronic:
    audit date: 2018/04/09
    audit basis: CMCA-Free
  • ROP rates
  • Level 1 Open Gross$1.53
    Full Colour 1/4 page $22.00
    1/2 page $22.00
    full page $22.00
    position charge 0.15% of ad cost
    career / classified rate$1.53
    Net FSI rate charge (CPM)$0.00
  • inserts
  • quantity (confirm prior) 20,000
     
    publication specification
    10 Column Broadsheet
     
    booking deadline Thu 10am CT
    material deadline Thu 4 PM CT
  • ROP specifications
  • 1C - 1.063" 6C - 6.875"
    2C - 2.25" 7C - 8.063"
    3C - 3.375" 8C - 9.188"
    4C - 4.6" 9C - 0.0"
    5C - 5.6" 10C - 11.5"
  • CAREER specifications
  • 1C - 1.063" 6C - 6.875"
    2C - 2.25" 7C - 8.063"
    3C - 3.375" 8C - 9.188"
    4C - 4.5" 9C - 0.0"
    5C - 5.6" 10C - 11.5"
  • ROP standardized ad sizes
  • Banner 11.5"w x 3.0"h
    1/8 page (H) 5.562"w x 5.35"h
    1/8 page (V) 3.7"w x 8.25"h
    1/4 page (V) 5.562"w x 10.5"h
    1/3 page (H) 11.5"w x 7.0"h
    1/3 page (V) 5.562"w x 14"h
    1/2 page (H) 11.5"w x 10.5"h
    1/2 page (V) 5.562"w x 21.42"h
    3/4 page (V) 11.5"w x 16.0"h
    Page Dominant 9.375"w x 16.0"h
    Full page 11.5"w x 21.42"h
  • demographics
  • total population  
    males 34,441
    females 36,813
    total households  
    with children 7,192
    without children 7,134
    person / household 2.4
  • household income
  • average $54,516
    percent over $60k 36%
    percent over $100k 12%
  • education
  • none 18%
    other 81%
    high school 27%
    trades 13%
    college 20%
    university 21%
  • labour force top industries
  • Health care and social assistance 14%
    Retail trade 13%
    Agriculture, forestry, fishing and hunting 9%
    Manufacturing 9%
    Public administration 8%
  • average household spending / yr
  • mortgage payments $3,284
    cell and internet $473
    home renovations $2,539
    rrsp's $906
    lotteries $120
    health insurance $293
    appliances $334
    furnishings $665
    computer hardware $246
    auto / truck purchase $2,371
    auto / truck lease $507
    air travel $281
  • agriculture
  • total number of farms 1,944
    livestock farms 51
    oilseed farms 171
    wheat farms 225
    farms using internet 815
    Report printed: January 27, 2023
    * Data is sourced from 2020-21 Totum Research Inc (How Geography Impacts Media Access, Usage and Engagement study) and modelled 2016 and 2021 Statistics Canada demographic and spending data. Data is unique to the community population categories shown in the table and applicable to the communities defined by the category occurring within the coverage area of the newspaper and not necessarily the newspaper as a whole.