general
| frequency | wkly m |
| publication day | thursday |
| ROP format | 10C broad |
| career / classified format | 10C broad |
| page depth | 294 |
| zone | MB-SOUTH WEST |
circulation
| total circulation: | 20,000 |
| paid: | 0 |
| controlled: | 20,000 |
| electronic: | |
| audit date: | 2018/04/09 |
| audit basis: | CMCA-Free |
ROP rates
| Level 1 Open Gross | $1.53 |
| Full Colour |
1/4 page |
$22.00 |
|
1/2 page |
$22.00 |
|
full page |
$22.00 |
| position charge |
0.15% of ad cost
|
| career / classified rate | $1.53 |
| Net FSI rate charge (CPM) | $0.00 |
inserts
| quantity (confirm prior)
|
20,000
|
|
publication specification
|
|
10 Column Broadsheet
|
| booking deadline
|
Thu 10am CT
|
| material deadline
|
Thu 4 PM CT
|
|
ROP specifications
|
1C -
1.063"
|
6C -
6.875"
|
|
2C -
2.25"
|
7C -
8.063"
|
|
3C -
3.375"
|
8C -
9.188"
|
|
4C -
4.6"
|
9C -
0.0"
|
|
5C -
5.6"
|
10C -
11.5"
|
CAREER specifications
|
1C -
1.063"
|
6C -
6.875"
|
|
2C -
2.25"
|
7C -
8.063"
|
|
3C -
3.375"
|
8C -
9.188"
|
|
4C -
4.5"
|
9C -
0.0"
|
|
5C -
5.6"
|
10C -
11.5"
|
ROP standardized ad sizes
|
Banner
|
11.5"w x 3.0"h
|
|
1/8 page (H)
|
5.562"w x 5.35"h
|
|
1/8 page (V)
|
3.7"w x 8.25"h
|
|
1/4 page (V)
|
5.562"w x 10.36"h
|
|
1/3 page (H)
|
11.5"w x 7.0"h
|
|
1/3 page (V)
|
5.562"w x 14"h
|
|
1/2 page (H)
|
11.5"w x 10.36"h
|
|
1/2 page (V)
|
5.562"w x 21.0"h
|
|
3/4 page (V)
|
11.5"w x 16.0"h
|
|
Page Dominant
|
9.375"w x 16.0"h
|
|
Full page
|
11.5"w x 21.0"h
|
|
demographics
| total population |
|
| males |
34,441 |
| females |
36,813 |
| total households |
|
| with children |
7,192 |
| without children |
7,134 |
| person / household |
2.4 |
household income
| average |
$54,516 |
| percent over $60k |
36% |
| percent over $100k |
12% |
education
| none |
18% |
| other |
81% |
| high school |
27% |
| trades |
13% |
| college |
20% |
| university |
21% |
labour force top industries
average household spending / yr
| mortgage payments |
$3,284 |
| cell and internet |
$473 |
| home renovations |
$2,539 |
| rrsp's |
$906 |
| lotteries |
$120 |
| health insurance |
$293 |
| appliances |
$334 |
| furnishings |
$665 |
| computer hardware |
$246 |
| auto / truck purchase |
$2,371 |
| auto / truck lease |
$507 |
| air travel |
$281 |
agriculture
| total number of farms |
1,944 |
| livestock farms |
51 |
| oilseed farms |
171 |
| wheat farms |
225 |
| farms using internet |
815 |
|
