general
| frequency | commun |
| publication day | monthly-2025:jan 15/feb 12/mar 12/apr 9/may 14/jun 11/jul 9/aug 13/sep 10/oct 8/nov 12/dec 3 |
| ROP format | 8C tabloid |
| career / classified format | 8C tabloid |
| page depth | 177 |
| zone | SK-NORTH EAST |
circulation
| total circulation: | 13,720 |
| paid: | 0 |
| controlled: | 13,720 |
| electronic: | 311 |
| audit date: | 2025/02/19 |
| audit basis: | Publ. Statement-Free |
ROP rates
| Level 1 Open Gross | $1.39 |
| Full Colour |
1/4 page |
$72.00 |
|
1/2 page |
$72.00 |
|
full page |
$72.00 |
| position charge |
N/A
|
| career / classified rate | $1.39 |
| Net FSI rate charge (CPM) | $-100.00 |
inserts
| quantity (confirm prior)
|
13,708
|
|
publication specification
|
|
Monthly Pub
|
| booking deadline
|
3 Days 12pm CT
|
| material deadline
|
3 Days 12pm CT
|
|
ROP specifications
|
1C -
1.063"
|
6C -
7.0"
|
|
2C -
2.34"
|
7C -
8.25"
|
|
3C -
3.5"
|
8C -
9.45"
|
|
4C -
4.64"
|
9C -
0.0"
|
|
5C -
5.85"
|
10C -
0.0"
|
CAREER specifications
|
1C -
1.09"
|
6C -
7.04"
|
|
2C -
2.34"
|
7C -
8.25"
|
|
3C -
3.44"
|
8C -
9.45"
|
|
4C -
4.64"
|
9C -
0.0"
|
|
5C -
5.85"
|
10C -
0.0"
|
ROP standardized ad sizes
|
Banner
|
9.45"w x 3.0"h
|
|
1/8 page (H)
|
4.64"w x 3.86"h
|
|
1/8 page (V)
|
3.25"w x 7.0"h
|
|
1/4 page (V)
|
4.64"w x 7.85"h
|
|
1/3 page (H)
|
9.45"w x 5.5"h
|
|
1/3 page (V)
|
4.64"w x 10.25"h
|
|
1/2 page (H)
|
9.45"w x 7.85"h
|
|
1/2 page (V)
|
4.64"w x 15.714"h
|
|
3/4 page (V)
|
9.45"w x 11.25"h
|
|
Page Dominant
|
7"w x 11.25"h
|
|
Full page
|
9.45"w x 15.714"h
|
|
demographics
| total population |
|
| males |
|
| females |
|
| total households |
|
| with children |
|
| without children |
|
| person / household |
|
household income
| average |
$ |
| percent over $60k |
% |
| percent over $100k |
% |
education
| none |
% |
| other |
% |
| high school |
% |
| trades |
% |
| college |
% |
| university |
% |
labour force top industries
average household spending / yr
| mortgage payments |
$3,440 |
| cell and internet |
$484 |
| home renovations |
$2,591 |
| rrsp's |
$881 |
| lotteries |
$114 |
| health insurance |
$289 |
| appliances |
$350 |
| furnishings |
$668 |
| computer hardware |
$241 |
| auto / truck purchase |
$2,256 |
| auto / truck lease |
$506 |
| air travel |
$268 |
agriculture
| total number of farms |
6,129 |
| livestock farms |
128 |
| oilseed farms |
1,041 |
| wheat farms |
294 |
| farms using internet |
1,878 |
|
