general
| frequency | wkly m |
| publication day | thursday |
| ROP format | 5C tabloid |
| career / classified format | 5C tabloid |
| page depth | 220 |
| zone | AB-CENTRAL (NORTH WEST) |
circulation
| total circulation: | 3,802 |
| paid: | 120 |
| controlled: | 1,110 |
| electronic: | 2,582 |
| audit date: | 2024/03/18 |
| audit basis: | Publisher Sworn-Free |
ROP rates
| Level 1 Open Gross | $0.87 |
| Full Colour |
1/4 page |
$106.00 |
|
1/2 page |
$142.00 |
|
full page |
$192.00 |
| position charge |
0.25% of ad cost
|
| career / classified rate | $0.87 |
| Net FSI rate charge (CPM) | $-1.00 |
inserts
| quantity (confirm prior)
|
5,450
|
|
publication specification
|
|
|
| booking deadline
|
Mon 12pm MT
|
| material deadline
|
Tue 2pm MT
|
|
ROP specifications
|
1C -
1.75"
|
6C -
0.0"
|
|
2C -
3.7"
|
7C -
0.0"
|
|
3C -
5.6"
|
8C -
0.0"
|
|
4C -
7.5"
|
9C -
0.0"
|
|
5C -
9.45"
|
10C -
0.0"
|
CAREER specifications
|
1C -
1.75"
|
6C -
0.0"
|
|
2C -
3.7"
|
7C -
0.0"
|
|
3C -
5.6"
|
8C -
0.0"
|
|
4C -
7.5"
|
9C -
0.0"
|
|
5C -
9.45"
|
10C -
0.0"
|
ROP standardized ad sizes
|
Banner
|
9.45"w x 3.0"h
|
|
1/8 page (H)
|
5.6"w x 3.5"h
|
|
1/8 page (V)
|
3.70"w x 6.0"h
|
|
1/4 page (V)
|
5.6"w x 7.5"h
|
|
1/3 page (H)
|
9.45"w x 5.25"h
|
|
1/3 page (V)
|
5.6"w x 10.25"h
|
|
1/2 page (H)
|
9.45"w x 7.5"h
|
|
1/2 page (V)
|
5.6"w x 15.0"h
|
|
3/4 page (V)
|
9.45"w x 11.785"h
|
|
Page Dominant
|
7.5"w x 11.785"h
|
|
Full page
|
9.45"w x 15"h
|
|
demographics
| total population |
|
| males |
7,056 |
| females |
6,653 |
| total households |
|
| with children |
1,622 |
| without children |
1,202 |
| person / household |
2.8 |
household income
| average |
$80,841 |
| percent over $60k |
59% |
| percent over $100k |
31% |
education
| none |
24% |
| other |
76% |
| high school |
29% |
| trades |
17% |
| college |
18% |
| university |
12% |
labour force top industries
average household spending / yr
| mortgage payments |
$5,076 |
| cell and internet |
$602 |
| home renovations |
$3,438 |
| rrsp's |
$2,179 |
| lotteries |
$158 |
| health insurance |
$390 |
| appliances |
$408 |
| furnishings |
$877 |
| computer hardware |
$387 |
| auto / truck purchase |
$3,844 |
| auto / truck lease |
$778 |
| air travel |
$470 |
agriculture
| total number of farms |
514 |
| livestock farms |
8 |
| oilseed farms |
4 |
| wheat farms |
2 |
| farms using internet |
66 |
|
