general
| frequency | wkly m |
| publication day | tuesday |
| ROP format | 6C tabloid |
| career / classified format | 7C tabloid |
| page depth | 177 |
| zone | AB-CENTRAL (RED DEER) |
circulation
| total circulation: | 18,714 |
| paid: | 0 |
| controlled: | 18,714 |
| electronic: | 728 |
| audit date: | 2024/02/13 |
| audit basis: | Publisher Sworn-Free |
ROP rates
| Level 1 Open Gross | $1.80 |
| Full Colour |
1/4 page |
$89.00 |
|
1/2 page |
$123.00 |
|
full page |
$151.00 |
| position charge |
0.25% of ad cost
|
| career / classified rate | $1.91 |
| Net FSI rate charge (CPM) | $-1.00 |
inserts
| quantity (confirm prior)
|
0
|
|
publication specification
|
|
|
| booking deadline
|
Wed 4pm MT
|
| material deadline
|
Thu 9am MT
|
|
ROP specifications
|
1C -
1.45"
|
6C -
9.45"
|
|
2C -
3.0"
|
7C -
0.0"
|
|
3C -
4.65"
|
8C -
0.0"
|
|
4C -
6.25"
|
9C -
0.0"
|
|
5C -
7.85"
|
10C -
0.0"
|
CAREER specifications
|
1C -
1.25"
|
6C -
8.0"
|
|
2C -
2.6"
|
7C -
9.45"
|
|
3C -
4.0"
|
8C -
0.0"
|
|
4C -
5.35"
|
9C -
0.0"
|
|
5C -
6.7"
|
10C -
0.0"
|
ROP standardized ad sizes
|
Banner
|
9.45"w x 3.0"h
|
|
1/8 page (H)
|
4.65"w x 3.86"h
|
|
1/8 page (V)
|
3.0"w x 7.0"h
|
|
1/4 page (V)
|
4.65"w x 6.5"h
|
|
1/3 page (H)
|
9.45"w x 4.33"h
|
|
1/3 page (V)
|
4.65"w x 8.75"h
|
|
1/2 page (H)
|
9.45"w x 6.5"h
|
|
1/2 page (V)
|
4.65"w x 12.64"h
|
|
3/4 page (V)
|
9.875"w x 9.75"h
|
|
Page Dominant
|
7.85"w x 9.75"h
|
|
Full page
|
9.45"w x 12.64"h
|
|
demographics
| total population |
|
| males |
22,452 |
| females |
22,333 |
| total households |
|
| with children |
5,026 |
| without children |
5,246 |
| person / household |
2.6 |
household income
| average |
$69,219 |
| percent over $60k |
45% |
| percent over $100k |
19% |
education
| none |
18% |
| other |
82% |
| high school |
28% |
| trades |
15% |
| college |
24% |
| university |
15% |
labour force top industries
average household spending / yr
| mortgage payments |
$4,882 |
| cell and internet |
$573 |
| home renovations |
$3,018 |
| rrsp's |
$1,701 |
| lotteries |
$134 |
| health insurance |
$340 |
| appliances |
$377 |
| furnishings |
$835 |
| computer hardware |
$340 |
| auto / truck purchase |
$3,265 |
| auto / truck lease |
$640 |
| air travel |
$395 |
agriculture
| total number of farms |
2,608 |
| livestock farms |
69 |
| oilseed farms |
70 |
| wheat farms |
40 |
| farms using internet |
866 |
|
