Saskatoon, Your Saskatoon News
Research and support: Dan Senick
Bookings and material: Dan Senick
publication details market info
  • general
  • frequencymon m
    publication daymonthly
    ROP format6C tabloid
    career / classified format6C tabloid
    page depth220
    zoneSK-60MIN-SASKATOON
  • circulation
  • total circulation:100,015
     paid:15
     controlled:10,000
     electronic:
    audit date: 2024/02/26
    audit basis: Publisher Sworn - Free
  • ROP rates
  • Level 1 Open Gross$1.32
    Full Colour 1/4 page $123.00
    1/2 page $192.00
    full page $192.00
    position charge 0.25% of ad cost
    career / classified rate$1.32
    Net FSI rate charge (CPM)$0.00
  • inserts
  • quantity (confirm prior) 0
     
    publication specification
    Monthly Pub
     
    booking deadline
    material deadline
  • ROP specifications
  • 1C - 1.5" 6C - 9.875"
    2C - 3.178" 7C - 0.0"
    3C - 4.85" 8C - 0.0"
    4C - 6.5" 9C - 0.0"
    5C - 8.187" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 9.875"
    2C - 3.178" 7C - 0.0"
    3C - 4.85" 8C - 0.0"
    4C - 6.5" 9C - 0.0"
    5C - 8.187" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 9.875"w x 3.0"h
    1/8 page (H) 4.85"w x 3.86"h
    1/8 page (V) 3.178"w x 7.0"h
    1/4 page (V) 4.85"w x 7.85"h
    1/3 page (H) 9.875"w x 5.5"h
    1/3 page (V) 4.85"w x 10.25"h
    1/2 page (H) 9.875"w x 7.85"h
    1/2 page (V) 4.85"w x 15.71"h
    3/4 page (V) 9.875"w x 11.25"h
    Page Dominant 8.187"w x 11.25"h
    Full page 9.875"w x 15.71"h
  • demographics
  • total population  
    males 96,234
    females 103,035
    total households  
    with children 19,829
    without children 16,523
    person / household 2.4
  • household income
  • average $63,341
    percent over $60k 40%
    percent over $100k 17%
  • education
  • none 12%
    other 87%
    high school 24%
    trades 12%
    college 20%
    university 31%
  • labour force top industries
  • %
    %
    %
    %
    %
  • average household spending / yr
  • mortgage payments $3,204
    cell and internet $486
    home renovations $2,294
    rrsp's $1,742
    lotteries $139
    health insurance $308
    appliances $331
    furnishings $720
    computer hardware $279
    auto / truck purchase $2,749
    auto / truck lease $568
    air travel $366
  • agriculture
  • total number of farms 7
    livestock farms 0
    oilseed farms 8
    wheat farms 12
    farms using internet 17
    Report printed: March 28, 2024
    * Data is sourced from 2020-21 Totum Research Inc (How Geography Impacts Media Access, Usage and Engagement study) and modelled 2016 and 2021 Statistics Canada demographic and spending data. Data is unique to the community population categories shown in the table and applicable to the communities defined by the category occurring within the coverage area of the newspaper and not necessarily the newspaper as a whole.