general
| frequency | wkly m |
| publication day | thursday |
| ROP format | 8C tabloid |
| career / classified format | 8C tabloid |
| page depth | 176 |
| zone | MB-SOUTH EAST |
circulation
| total circulation: | 6,407 |
| paid: | 0 |
| controlled: | 6,407 |
| electronic: | |
| audit date: | 2024/02/01 |
| audit basis: | Publisher Sworn-Free |
ROP rates
| Level 1 Open Gross | $1.28 |
| Full Colour |
1/4 page |
$123.00 |
|
1/2 page |
$143.00 |
|
full page |
$143.00 |
| position charge |
0.15% of ad cost
|
| career / classified rate | $1.31 |
| Net FSI rate charge (CPM) | $166.00 |
inserts
| quantity (confirm prior)
|
2,576
|
|
publication specification
|
|
|
| booking deadline
|
Fri 4pm CT
|
| material deadline
|
Fri 4pm CT
|
|
ROP specifications
|
1C -
1.063"
|
6C -
7.45"
|
|
2C -
2.375"
|
7C -
0.0"
|
|
3C -
3.65"
|
8C -
10.0"
|
|
4C -
5.0"
|
9C -
0.0"
|
|
5C -
6.17"
|
10C -
0.0"
|
CAREER specifications
|
1C -
1.063"
|
6C -
7.45"
|
|
2C -
2.375"
|
7C -
0.0"
|
|
3C -
3.65"
|
8C -
10.0"
|
|
4C -
5.0"
|
9C -
0.0"
|
|
5C -
6.17"
|
10C -
0.0"
|
ROP standardized ad sizes
|
Banner
|
10.0"w x 3.0"h
|
|
1/8 page (H)
|
5.0"w x 3.86"h
|
|
1/8 page (V)
|
2.375"w x 7.0"h
|
|
1/4 page (V)
|
5.0"w x 6.5"h
|
|
1/3 page (H)
|
10.0"w x 4.33"h
|
|
1/3 page (V)
|
5.0"w x 8.75"h
|
|
1/2 page (H)
|
10.0"w x 6.5"h
|
|
1/2 page (V)
|
5.0"w x 12.57"h
|
|
3/4 page (V)
|
10.0"w x 9.75"h
|
|
Page Dominant
|
7.45"w x 9.75"h
|
|
Full page
|
10.0"w x 12.57"h
|
|
demographics
| total population |
|
| males |
4,384 |
| females |
4,365 |
| total households |
|
| with children |
995 |
| without children |
983 |
| person / household |
2.7 |
household income
| average |
$55,820 |
| percent over $60k |
33% |
| percent over $100k |
8% |
education
| none |
30% |
| other |
70% |
| high school |
24% |
| trades |
11% |
| college |
18% |
| university |
16% |
labour force top industries
average household spending / yr
| mortgage payments |
$4,263 |
| cell and internet |
$527 |
| home renovations |
$2,837 |
| rrsp's |
$738 |
| lotteries |
$109 |
| health insurance |
$285 |
| appliances |
$346 |
| furnishings |
$694 |
| computer hardware |
$260 |
| auto / truck purchase |
$2,217 |
| auto / truck lease |
$502 |
| air travel |
$266 |
agriculture
| total number of farms |
496 |
| livestock farms |
12 |
| oilseed farms |
33 |
| wheat farms |
22 |
| farms using internet |
249 |
|
