general
| frequency | wkly m |
| publication day | thursday |
| ROP format | 8C tabloid |
| career / classified format | 8C tabloid |
| page depth | 176 |
| zone | MB-SOUTH EAST |
circulation
| total circulation: | 7,110 |
| paid: | 0 |
| controlled: | 7,110 |
| electronic: | |
| audit date: | 2024/02/01 |
| audit basis: | Publisher Sworn-Free |
ROP rates
| Level 1 Open Gross | $1.40 |
| Full Colour |
1/4 page |
$123.00 |
|
1/2 page |
$143.00 |
|
full page |
$143.00 |
| position charge |
0.15% of ad cost
|
| career / classified rate | $1.43 |
| Net FSI rate charge (CPM) | $166.00 |
inserts
| quantity (confirm prior)
|
4,700
|
|
publication specification
|
|
|
| booking deadline
|
Fri 12pm CT
|
| material deadline
|
Monday 2pm CT
|
|
ROP specifications
|
1C -
1.063"
|
6C -
7.45"
|
|
2C -
2.375"
|
7C -
0.0"
|
|
3C -
3.65"
|
8C -
10.0"
|
|
4C -
5.0"
|
9C -
0.0"
|
|
5C -
6.17"
|
10C -
0.0"
|
CAREER specifications
|
1C -
1.063"
|
6C -
7.45"
|
|
2C -
2.375"
|
7C -
0.0"
|
|
3C -
3.65"
|
8C -
10.0"
|
|
4C -
6.0"
|
9C -
0.0"
|
|
5C -
6.17"
|
10C -
0.0"
|
ROP standardized ad sizes
|
Banner
|
10.0"w x 3.0"h
|
|
1/8 page (H)
|
5.0"w x 3.86"h
|
|
1/8 page (V)
|
2.375"w x 7.0"h
|
|
1/4 page (V)
|
5.0"w x 6.5"h
|
|
1/3 page (H)
|
10.0"w x 4.33"h
|
|
1/3 page (V)
|
5.0"w x 8.75"h
|
|
1/2 page (H)
|
10.0"w x 6.5"h
|
|
1/2 page (V)
|
5.0"w x 12.57"h
|
|
3/4 page (V)
|
10.0"w x 9.75"h
|
|
Page Dominant
|
7.45"w x 9.75"h
|
|
Full page
|
10.0"w x 12.57"h
|
|
demographics
| total population |
|
| males |
5,521 |
| females |
5,486 |
| total households |
|
| with children |
1,331 |
| without children |
1,086 |
| person / household |
2.8 |
household income
| average |
$54,676 |
| percent over $60k |
32% |
| percent over $100k |
9% |
education
| none |
36% |
| other |
64% |
| high school |
29% |
| trades |
9% |
| college |
14% |
| university |
13% |
labour force top industries
average household spending / yr
| mortgage payments |
$3,472 |
| cell and internet |
$468 |
| home renovations |
$2,965 |
| rrsp's |
$771 |
| lotteries |
$112 |
| health insurance |
$300 |
| appliances |
$310 |
| furnishings |
$610 |
| computer hardware |
$259 |
| auto / truck purchase |
$2,435 |
| auto / truck lease |
$511 |
| air travel |
$296 |
agriculture
| total number of farms |
388 |
| livestock farms |
6 |
| oilseed farms |
15 |
| wheat farms |
28 |
| farms using internet |
180 |
|
