general
| frequency | weekly |
| publication day | friday |
| ROP format | 5C tabloid |
| career / classified format | 5C tabloid |
| page depth | 158 |
| zone | ON-SW (WATERLOO) |
circulation
| total circulation: | 10,435 |
| paid: | 1 |
| controlled: | 1 |
| electronic: | |
| confirmed: | 2024/05/01 |
| basis: | CMCA-Paid |
ROP rates
| rate type |
standard
|
| position charge |
N/A
|
inserts
| net FSI rate charge (CPM) | $0.00 |
| quantity (confirm prior)
|
0
|
publication specification
|
May be referred to as Weekender Edition
|
deadlines
| booking |
Tue 4pm ET
|
| material
|
Tue 4pm ET
|
|
ROP specifications
|
1C -
1.938"
|
6C -
0.0"
|
|
2C -
4.0"
|
7C -
0.0"
|
|
3C -
6.125"
|
8C -
0.0"
|
|
4C -
8.188"
|
9C -
0.0"
|
|
5C -
10.25"
|
10C -
0.0"
|
CAREER specifications
|
1C -
1.938"
|
6C -
0.0"
|
|
2C -
4.0"
|
7C -
0.0"
|
|
3C -
6.125"
|
8C -
0.0"
|
|
4C -
8.188"
|
9C -
0.0"
|
|
5C -
10.25"
|
10C -
0.0"
|
ROP standardized ad sizes
|
Banner
|
10.25"w x 3.0"h
|
|
1/8 page (H)
|
6.125"w x 3.0"h
|
|
1/8 page (V)
|
4.0"w x 4.5"h
|
|
1/4 page (V)
|
6.125"w x 6.0"h
|
|
1/3 page (H)
|
10.25"w x 4.0"h
|
|
1/3 page (V)
|
6.125"w x 8.0"h
|
|
1/2 page (H)
|
10.25"w x 6.0"h
|
|
1/2 page (V)
|
6.125"w x 8.5"h
|
|
3/4 page (V)
|
10.25"w x 9.0"h
|
|
Page Dominant
|
6.125"w x 9.0"h
|
|
Full page
|
10.0"w x 11.285"h
|
|
population characteristics
| total population |
19,841 |
| age less than 35 |
36% |
| age 55 and over |
42% |
| age 65 and over |
26% |
| visible minority |
2% |
| indigenous ancestry |
11% |
top labour force industries
| health care and social assistance |
14% |
| retail trade |
12% |
| construction |
9% |
| educational services |
8% |
| mining, quarrying, and oil and gas extraction |
8% |
household characteristics
| total households |
9,965 |
| average persons/household |
2.00 |
household income
| median |
$ 74,280 |
| average |
$ 91,076 |
average annual household spending
| child care | $ 455 |
| mortgage for living quarters | $ 7,557 |
| tuition fees | $ 1,778 |
| food from Stores | $ 9,926 |
| food from Restaurants | $ 3,662 |
| clothing and accessories | $ 3,426 |
| games of chance | $ 128 |
| government-run lotteries | $ 94 |
| charitable contributions | $ 587 |
| automobiles | $ 2,328 |
| airplane travel | $ 929 |
| package vacations | $ 1,043 |
| health care services | $ 243 |
| retirement/pension funding | $ 3,406 |
| entertainment | $ 1,295 |
agriculture
| total farm operators (farms) |
340 |
| total purchases of chemicals ($) |
$ 1M |
| beef farms |
62 |
| oilseed farms |
12 |
| wheat farms |
0 |
|
|
Report printed: September 09, 2025
Market Info data is based on the primary coverage area of each newspaper as derived from the best available circulation information. Data has been synthesized and updated based on information licensed under the Open Government Licence - Canada (Statistics Canada - Census of Population, Census of Agriculture, Survey of Household Spending, Geographic Attribute File; Agriculture and Agri-Food Canada - Annual Crop Inventory) and Canada Post.
|
