general
frequency | weekly |
publication day | wednesday |
ROP format | 8C tabloid |
career / classified format | 8C tabloid |
page depth | 160 |
zone | MB-60MIN-WINNIPEG |
circulation
total circulation: | 5,155 |
paid: | 0 |
controlled: | 5,155 |
audit date: | 2018/07/04 |
audit basis: | CMCA-Free |
ROP rates
ROP open line rate | $1.09 |
colour |
1/4 page |
$118.00 |
|
1/2 page |
$144.00 |
|
full page |
$144.00 |
position charge |
0.15% of ad cost
|
career / classified rate | $1.09 |
Net FSI rate charge (CPM) | $87.00 |
inserts
Insert quantity required
|
5,800
|
special instructions
|
Must be folded to maximum finished size no larger than 12.5" by 11.375"; Maximum weight 35 g. $86 cpm for flyers 36-40g, $87 cpm for flyers 41-45g, $88 cpm for flyers 46-50g. Warehouse hours M-F 8-4
|
shipping address
|
Headingley Headliner c/o Canstar Community News 1355 Mountain Ave,
Winnipeg, MB,
R2X 2B6
|
booking deadline
|
Thu 12pm CT
|
material deadline
|
Thu 4pm CT
|
|
ROP specifications
1C -
1.187"
|
6C -
7.75"
|
2C -
2.25"
|
7C -
0.0"
|
3C -
3.75"
|
8C -
10.25"
|
4C -
5.0"
|
9C -
0.0"
|
5C -
6.4"
|
10C -
0.0"
|
CAREER specifications
1C -
1.187"
|
6C -
7.75"
|
2C -
2.25"
|
7C -
0.0"
|
3C -
3.75"
|
8C -
10.25"
|
4C -
5.0"
|
9C -
0.0"
|
5C -
6.4"
|
10C -
0.0"
|
ROP standardized ad sizes
Banner
|
10.25"w x 3.0"h
|
1/8 page (H)
|
5.0"w x 2.86"h
|
1/8 page (V)
|
2.0"w x 7.14"h
|
1/4 page (V)
|
5.0"w x 5.71"h
|
1/3 page (H)
|
10.25"w x 4.0"h
|
1/3 page (V)
|
5.0"w x 7.621"h
|
1/2 page (H)
|
10.25"w x 5.71"h
|
1/2 page (V)
|
5.0"w x 11.43"h
|
3/4 page (V)
|
10.25"w x 8.57"h
|
Page Dominant
|
7.75"w x 8.57"h
|
Full page
|
10.25"w x 11.43"h
|
|
demographics
total population |
|
males |
3,291 |
females |
3,143 |
total households |
|
with children |
991 |
without children |
618 |
person / household |
3.3 |
household income
average |
$80,329 |
percent over $60k |
63% |
percent over $100k |
32% |
education
none |
21% |
other |
78% |
high school |
21% |
trades |
11% |
college |
19% |
university |
26% |
labour force top industries
average household spending / yr
mortgage payments |
$6,239 |
cell and internet |
$634 |
home renovations |
$3,065 |
rrsp's |
$2,585 |
lotteries |
$149 |
health insurance |
$379 |
appliances |
$414 |
furnishings |
$1,020 |
computer hardware |
$399 |
auto / truck purchase |
$3,555 |
auto / truck lease |
$699 |
air travel |
$435 |
agriculture
total number of farms |
189 |
livestock farms |
4 |
oilseed farms |
24 |
wheat farms |
28 |
farms using internet |
106 |
|