Headingley Headliner
Research and support: AdCanada Media Inc. (info@adcanadamedia.ca)
Bookings and material: AdCanada Media Inc. (bookings@adcanadamedia.ca)
Group or publisher: Linda MacKenzie
publication details market info
  • general
  • frequencywkly m
    publication daywednesday
    ROP format8C tabloid
    career / classified format8C tabloid
    page depth160
    zoneMB-60MIN-WINNIPEG
  • circulation
  • total circulation:6,000
     paid:0
     controlled:6,063
    audit date: 2019/04/03
    audit basis: CMCA-Free
  • ROP rates
  • ROP open line rate$1.12
    colour 1/4 page $118.00
    1/2 page $144.00
    full page $144.00
    position charge 0.15% of ad cost
    career / classified rate$1.12
    Net FSI rate charge (CPM)$89.00
  • inserts
  • Insert quantity required 5,800
     
    special instructions
    Must be folded to maximum finished size no larger than 12.5" by 11.375"; Warehouse hours M-F 8-4
    shipping address
    Headingley Headliner c/o Canstar Community News 1355 Mountain Ave, Winnipeg, MB, R2X 2B6
     
    booking deadline Tues 4pm CT
    material deadline Wed 12pm CT
  • ROP specifications
  • 1C - 1.187" 6C - 7.75"
    2C - 2.25" 7C - 0.0"
    3C - 3.75" 8C - 10.25"
    4C - 5.0" 9C - 0.0"
    5C - 6.4" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.187" 6C - 7.75"
    2C - 2.25" 7C - 0.0"
    3C - 3.75" 8C - 10.25"
    4C - 5.0" 9C - 0.0"
    5C - 6.4" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h
    1/8 page (H) 5.0"w x 3.86"h
    1/8 page (V) 3.25"w x 7.0"h
    1/4 page (V) 5.0"w x 5.71"h
    1/3 page (H) 10.25"w x 4.33"h
    1/3 page (V) 5.0"w x 7.621"h
    1/2 page (H) 10.25"w x 5.71"h
    1/2 page (V) 5.0"w x 11.43"h
    3/4 page (V) 10.25"w x 8.5"h
    Page Dominant 7.75"w x 8.5"h
    Full page 10.25"w x 11.43"h
  • demographics
  • total population  
    males 4,291
    females 4,190
    total households  
    with children 1,200
    without children 840
    person / household 3.1
  • household income
  • average $75,846
    percent over $60k 53%
    percent over $100k 26%
  • education
  • none 23%
    other 77%
    high school 22%
    trades 12%
    college 19%
    university 23%
  • labour force top industries
  • Agriculture, forestry, fishing and hunting 17%
    Health care and social assistance 10%
    Manufacturing 9%
    Public administration 9%
    Retail trade 9%
  • average household spending / yr
  • mortgage payments $5,744
    cell and internet $609
    home renovations $3,013
    rrsp's $2,265
    lotteries $142
    health insurance $366
    appliances $408
    furnishings $959
    computer hardware $368
    auto / truck purchase $3,440
    auto / truck lease $682
    air travel $419
  • agriculture
  • total number of farms 250
    livestock farms 5
    oilseed farms 25
    wheat farms 30
    farms using internet 122
    Report printed: September 25, 2020
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data