Killarney Guide
Research and support: AdCanada Media Inc. (info@adcanadamedia.ca)
Bookings and material: AdCanada Media Inc. (bookings@adcanadamedia.ca)
publication details market info
  • general
  • frequencywkly m
    publication dayfriday
    ROP format6C tabloid
    career / classified format6C tabloid
    page depth196
    zoneMB-SOUTH WEST
  • circulation
  • total circulation:1,064
     paid:989
     controlled:0
     electronic:75
    audit date: 2022/02/25
    audit basis: Publisher Sworn-Paid
  • ROP rates
  • Level 1 Open Gross$0.62
    Full Colour 1/4 page $89.00
    1/2 page $145.00
    full page $145.00
    position charge 0.10% of ad cost
    career / classified rate$0.62
    Net FSI rate charge (CPM)$148.00
  • inserts
  • quantity (confirm prior) 1,200
     
    publication specification
    Friday publication
     
    booking deadline Tue 5pm CT
    material deadline Tue 5pm CT
  • ROP specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h
    1/8 page (H) 5.0"w x 3.86"h
    1/8 page (V) 3.25"w x 7.0"h
    1/4 page (V) 5.0"w x 7.85"h
    1/3 page (H) 10.25"w x 5.5"h
    1/3 page (V) 5.0"w x 10.25"h
    1/2 page (H) 10.25"w x 7.85"h
    1/2 page (V) 5.0"w x 14.0"h
    3/4 page (V) 10.25"w x 11.25"h
    Page Dominant 8.5"w x 11.25"h
    Full page 10.25"w x 14.0"h
  • demographics
  • total population  
    males 1,495
    females 1,612
    total households  
    with children 328
    without children 447
    person / household 2.4
  • household income
  • average $51,154
    percent over $60k 20%
    percent over $100k 7%
  • education
  • none 19%
    other 81%
    high school 34%
    trades 13%
    college 17%
    university 16%
  • labour force top industries
  • Agriculture, forestry, fishing and hunting 20%
    Retail trade 15%
    Health care and social assistance 15%
    Educational services 7%
    Wholesale trade 6%
  • average household spending / yr
  • mortgage payments $3,040
    cell and internet $432
    home renovations $2,469
    rrsp's $567
    lotteries $112
    health insurance $285
    appliances $380
    furnishings $642
    computer hardware $198
    auto / truck purchase $2,330
    auto / truck lease $563
    air travel $283
  • agriculture
  • total number of farms 137
    livestock farms 2
    oilseed farms 18
    wheat farms 16
    farms using internet 51
    Report printed: October 07, 2022
    * Data is sourced from 2020-21 Totum Research Inc (How Geography Impacts Media Access, Usage and Engagement study) and modelled 2016 and 2021 Statistics Canada demographic and spending data. Data is unique to the community population categories shown in the table and applicable to the communities defined by the category occurring within the coverage area of the newspaper and not necessarily the newspaper as a whole.