Manitou Western Canadian
Research and support: AdCanada Media Inc. (info@adcanadamedia.ca)
Bookings and material: AdCanada Media Inc. (bookings@adcanadamedia.ca)
Group or publisher: Kim and Grant Howatt
publication details market info
  • general
  • frequencywkly m
    publication dayfriday
    ROP format6C tabloid
    career / classified format6C tabloid
    page depth200
    zoneMB-SOUTH EAST
  • circulation
  • total circulation:1,112
     paid:1,102
     controlled:3
    audit date: 2019/05/17
    audit basis: CMCA-Paid
  • ROP rates
  • ROP open line rate$0.63
    colour 1/4 page $101.00
    1/2 page $157.00
    full page $157.00
    position charge 0.20% of ad cost
    career / classified rate$0.64
    Net FSI rate charge (CPM)$100.00
  • inserts
  • Insert quantity required 1,112
     
    special instructions
    Must be folded to maximum finished size no larger than 8.5" x 11"; Maximum weight 35g. M-F 8:30-12 and 1-5.
    shipping address
    Manitou Western Canadian 424 Ellis Ave East, Manitou, MB, R0G 1G0
     
    booking deadline Mon 5pm CT
    material deadline Wed 1pm CT
  • ROP specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h
    1/8 page (H) 5.0"w x 3.86"h
    1/8 page (V) 3.25"w x 7.0"h
    1/4 page (V) 5.0"w x 7.85"h
    1/3 page (H) 10.25"w x 5.5"h
    1/3 page (V) 5.0"w x 10.25"h
    1/2 page (H) 10.25"w x 7.85"h
    1/2 page (V) 5.0"w x 14.21"h
    3/4 page (V) 10.25"w x 11.25"h
    Page Dominant 8.5"w x 11.25"h
    Full page 10.25"w x 14.21"h
  • demographics
  • total population  
    males 969
    females 985
    total households  
    with children 202
    without children 263
    person / household 2.4
  • household income
  • average $45,703
    percent over $60k 22%
    percent over $100k 5%
  • education
  • none 24%
    other 77%
    high school 27%
    trades 11%
    college 23%
    university 14%
  • labour force top industries
  • Agriculture, forestry, fishing and hunting 35%
    Health care and social assistance 11%
    Retail trade 8%
    Construction 6%
    Manufacturing 5%
  • average household spending / yr
  • mortgage payments $3,050
    cell and internet $421
    home renovations $2,465
    rrsp's $562
    lotteries $108
    health insurance $277
    appliances $321
    furnishings $577
    computer hardware $206
    auto / truck purchase $1,792
    auto / truck lease $425
    air travel $214
  • agriculture
  • total number of farms 185
    livestock farms 5
    oilseed farms 41
    wheat farms 20
    farms using internet 93
    Report printed: September 25, 2020
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data