Manitou Western Canadian
Research and support: AdCanada Media Inc. (info@adcanadamedia.ca)
Bookings and material: AdCanada Media Inc. (bookings@adcanadamedia.ca)
publication details market info
  • general
  • frequencywkly m
    publication dayfriday
    ROP format6C tabloid
    career / classified format6C tabloid
    page depth200
    zoneMB-SOUTH EAST
  • circulation
  • total circulation:934
     paid:871
     controlled:0
     electronic:63
    audit date: 2022/02/23
    audit basis: Publisher Sworn-Paid
  • ROP rates
  • Level 1 Open Gross$0.66
    Full Colour 1/4 page $106.00
    1/2 page $162.00
    full page $162.00
    position charge 0.20% of ad cost
    career / classified rate$0.68
    Net FSI rate charge (CPM)$100.00
  • inserts
  • quantity (confirm prior) 1,112
     
    publication specification
    Tuesday publication
     
    booking deadline Mon 5pm CT
    material deadline Wed 1pm CT
  • ROP specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h
    1/8 page (H) 5.0"w x 3.86"h
    1/8 page (V) 3.25"w x 7.0"h
    1/4 page (V) 5.0"w x 7.85"h
    1/3 page (H) 10.25"w x 5.5"h
    1/3 page (V) 5.0"w x 10.25"h
    1/2 page (H) 10.25"w x 7.85"h
    1/2 page (V) 5.0"w x 14.21"h
    3/4 page (V) 10.25"w x 11.25"h
    Page Dominant 8.5"w x 11.25"h
    Full page 10.25"w x 14.21"h
  • demographics
  • total population  
    males 969
    females 985
    total households  
    with children 202
    without children 263
    person / household 2.4
  • household income
  • average $45,703
    percent over $60k 22%
    percent over $100k 5%
  • education
  • none 24%
    other 77%
    high school 27%
    trades 11%
    college 23%
    university 14%
  • labour force top industries
  • Agriculture, forestry, fishing and hunting 35%
    Health care and social assistance 11%
    Retail trade 8%
    Construction 6%
    Manufacturing 5%
  • average household spending / yr
  • mortgage payments $3,050
    cell and internet $421
    home renovations $2,465
    rrsp's $562
    lotteries $108
    health insurance $277
    appliances $321
    furnishings $577
    computer hardware $206
    auto / truck purchase $1,792
    auto / truck lease $425
    air travel $214
  • agriculture
  • total number of farms 185
    livestock farms 5
    oilseed farms 41
    wheat farms 20
    farms using internet 93
    Report printed: October 07, 2022
    * Data is sourced from 2020-21 Totum Research Inc (How Geography Impacts Media Access, Usage and Engagement study) and modelled 2016 and 2021 Statistics Canada demographic and spending data. Data is unique to the community population categories shown in the table and applicable to the communities defined by the category occurring within the coverage area of the newspaper and not necessarily the newspaper as a whole.