Neepawa Banner and Press*
Research and support: AdCanada Media Inc. (info@adcanadamedia.ca)
Bookings and material: AdCanada Media Inc. (bookings@adcanadamedia.ca)
publication details market info
  • general
  • frequencywkly m
    publication dayfriday
    ROP format6C tabloid
    career / classified format8C tabloid
    page depth196
    zoneMB-SOUTH WEST
  • circulation
  • total circulation:9,109
     paid:134
     controlled:8,975
     electronic:24
    audit date: 2022/02/17
    audit basis: Publisher Sworn-Free
  • ROP rates
  • Level 1 Open Gross$1.12
    Full Colour 1/4 page $123.00
    1/2 page $145.00
    full page $145.00
    position charge 0.20% of ad cost
    career / classified rate$1.12
    Net FSI rate charge (CPM)$120.00
  • inserts
  • quantity (confirm prior) 9,150
     
    publication specification
     
    booking deadline Tue 12pm CT
    material deadline Tue 4pm CT
  • ROP specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 7.75"
    2C - 2.25" 7C - 0.0"
    3C - 3.75" 8C - 10.25"
    4C - 5.0" 9C - 0.0"
    5C - 6.4" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h
    1/8 page (H) 5.0"w x 3.86"h
    1/8 page (V) 3.25"w x 7.0"h
    1/4 page (V) 5.0"w x 7.85"h
    1/3 page (H) 10.25"w x 5.5"h
    1/3 page (V) 5.0"w x 10.25"h
    1/2 page (H) 10.25"w x 7.85"h
    1/2 page (V) 5.0"w x 14.0"h
    3/4 page (V) 10.25"w x 11.25"h
    Page Dominant 8.5"w x 11.25"h
    Full page 10.25"w x 14.0"h
  • regular features
  • AGRICULTURE - Local News Monthly
  • demographics
  • total population  
    males 12,833
    females 12,940
    total households  
    with children 2,558
    without children 2,844
    person / household 2.6
  • household income
  • average $47,825
    percent over $60k 24%
    percent over $100k 7%
  • education
  • none 31%
    other 69%
    high school 24%
    trades 12%
    college 16%
    university 16%
  • labour force top industries
  • Agriculture, forestry, fishing and hunting 27%
    Health care and social assistance 12%
    Retail trade 9%
    Educational services 7%
    Manufacturing 7%
  • average household spending / yr
  • mortgage payments $2,927
    cell and internet $431
    home renovations $2,376
    rrsp's $545
    lotteries $111
    health insurance $282
    appliances $335
    furnishings $607
    computer hardware $198
    auto / truck purchase $2,096
    auto / truck lease $472
    air travel $255
  • agriculture
  • total number of farms 1,718
    livestock farms 37
    oilseed farms 143
    wheat farms 106
    farms using internet 551
    Report printed: October 07, 2022
    * Data is sourced from 2020-21 Totum Research Inc (How Geography Impacts Media Access, Usage and Engagement study) and modelled 2016 and 2021 Statistics Canada demographic and spending data. Data is unique to the community population categories shown in the table and applicable to the communities defined by the category occurring within the coverage area of the newspaper and not necessarily the newspaper as a whole.