Neepawa Banner and Press*
Research and support: AdCanada Media Inc. (info@adcanadamedia.ca)
Bookings and material: AdCanada Media Inc. (bookings@adcanadamedia.ca)
Group or publisher: Ken Waddell
publication details market info
  • general
  • frequencywkly m
    publication dayfriday
    ROP format6C tabloid
    career / classified format8C tabloid
    page depth196
    zoneMB-60MIN-BRANDON
  • circulation
  • total circulation:9,146
     paid:171
     controlled:8,975
    audit date: 2019/11/29
    audit basis: Publisher Sworn-Free
  • ROP rates
  • ROP open line rate$1.05
    colour 1/4 page $118.00
    1/2 page $140.00
    full page $140.00
    position charge 0.20% of ad cost
    career / classified rate$1.05
    Net FSI rate charge (CPM)$120.00
  • inserts
  • Insert quantity required 9,150
     
    special instructions
    Must be folded to maximum finished size no larger than 8.5" x 11"; Maximum weight 35g. Surcharge for flyers weighing more than 35g.
    shipping address
    Neepawa Banner 423 Mountain Ave, Neepawa, MB, R0J 1H0
     
    booking deadline Tue 12pm CT
    material deadline Tue 4pm CT
  • ROP specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 7.75"
    2C - 2.25" 7C - 0.0"
    3C - 3.75" 8C - 10.25"
    4C - 5.0" 9C - 0.0"
    5C - 6.4" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h
    1/8 page (H) 5.0"w x 3.86"h
    1/8 page (V) 3.25"w x 7.0"h
    1/4 page (V) 5.0"w x 7.85"h
    1/3 page (H) 10.25"w x 5.5"h
    1/3 page (V) 5.0"w x 10.25"h
    1/2 page (H) 10.25"w x 7.85"h
    1/2 page (V) 5.0"w x 14.0"h
    3/4 page (V) 10.25"w x 11.25"h
    Page Dominant 8.5"w x 11.25"h
    Full page 10.25"w x 14.0"h
  • regular features
  • AGRICULTURE - Local News
  • demographics
  • total population  
    males 12,833
    females 12,940
    total households  
    with children 2,558
    without children 2,844
    person / household 2.6
  • household income
  • average $47,825
    percent over $60k 24%
    percent over $100k 7%
  • education
  • none 31%
    other 69%
    high school 24%
    trades 12%
    college 16%
    university 16%
  • labour force top industries
  • Agriculture, forestry, fishing and hunting 27%
    Health care and social assistance 12%
    Retail trade 9%
    Educational services 7%
    Manufacturing 7%
  • average household spending / yr
  • mortgage payments $2,927
    cell and internet $431
    home renovations $2,376
    rrsp's $545
    lotteries $111
    health insurance $282
    appliances $335
    furnishings $607
    computer hardware $198
    auto / truck purchase $2,096
    auto / truck lease $472
    air travel $255
  • agriculture
  • total number of farms 1,718
    livestock farms 37
    oilseed farms 143
    wheat farms 106
    farms using internet 551
    Report printed: September 25, 2020
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data