Pilot Mound Sentinel Courier
Research and support: AdCanada Media Inc. (info@adcanadamedia.ca)
Bookings and material: AdCanada Media Inc. (bookings@adcanadamedia.ca)
publication details market info
  • general
  • frequencywkly m
    publication daytuesday
    ROP format6C tabloid
    career / classified format6C tabloid
    page depth200
    zoneMB-SOUTH WEST
  • circulation
  • total circulation:900
     paid:842
     controlled:0
     electronic:58
    audit date: 2022/02/16
    audit basis: CMCA-Paid
  • ROP rates
  • Level 1 Open Gross$0.76
    Full Colour 1/4 page $75.00
    1/2 page $75.00
    full page $75.00
    position charge N/A
    career / classified rate$0.76
    Net FSI rate charge (CPM)$110.00
  • inserts
  • quantity (confirm prior) 950
     
    publication specification
     
    booking deadline Wed 12pm CT
    material deadline Fri 12pm CT
  • ROP specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h
    1/8 page (H) 5.0"w x 3.86"h
    1/8 page (V) 3.25"w x 7.0"h
    1/4 page (V) 5.0"w x 7.85"h
    1/3 page (H) 10.25"w x 5.5"h
    1/3 page (V) 5.0"w x 10.25"h
    1/2 page (H) 10.25"w x 7.85"h
    1/2 page (V) 5.0"w x 14.21"h
    3/4 page (V) 10.25"w x 11.25"h
    Page Dominant 8.5"w x 11.25"h
    Full page 10.25"w x 14.21"h
  • demographics
  • total population  
    males 1,325
    females 1,306
    total households  
    with children 271
    without children 348
    person / household 2.4
  • household income
  • average $46,574
    percent over $60k 24%
    percent over $100k 7%
  • education
  • none 27%
    other 73%
    high school 25%
    trades 11%
    college 22%
    university 13%
  • labour force top industries
  • Agriculture, forestry, fishing and hunting 37%
    Health care and social assistance 12%
    Educational services 7%
    Construction 7%
    Wholesale trade 6%
  • average household spending / yr
  • mortgage payments $2,709
    cell and internet $393
    home renovations $2,336
    rrsp's $535
    lotteries $111
    health insurance $288
    appliances $315
    furnishings $553
    computer hardware $190
    auto / truck purchase $2,061
    auto / truck lease $484
    air travel $244
  • agriculture
  • total number of farms 268
    livestock farms 6
    oilseed farms 58
    wheat farms 31
    farms using internet 147
    Report printed: October 07, 2022
    * Data is sourced from 2020-21 Totum Research Inc (How Geography Impacts Media Access, Usage and Engagement study) and modelled 2016 and 2021 Statistics Canada demographic and spending data. Data is unique to the community population categories shown in the table and applicable to the communities defined by the category occurring within the coverage area of the newspaper and not necessarily the newspaper as a whole.