Pilot Mound Sentinel Courier
Research and support: AdCanada Media Inc. (info@adcanadamedia.ca)
Bookings and material: AdCanada Media Inc. (bookings@adcanadamedia.ca)
Group or publisher: Susan Peterson
publication details market info
  • general
  • frequencywkly m
    publication daytuesday
    ROP format6C tabloid
    career / classified format6C tabloid
    page depth200
    zoneMB-SOUTH EAST
  • circulation
  • total circulation:1,009
     paid:987
     controlled:22
    audit date: 2019/02/20
    audit basis: CMCA-Paid
  • ROP rates
  • ROP open line rate$0.65
    colour 1/4 page $70.00
    1/2 page $70.00
    full page $70.00
    position charge N/A
    career / classified rate$0.72
    Net FSI rate charge (CPM)$110.00
  • inserts
  • Insert quantity required 950
     
    special instructions
    Must be folded to maximum finished size no larger than 8.5" x 11"; Maximum weight 35g. Surcharge for flyers weighing more than 35g. $30 folding charge for oversize flyers. Warehouse hours: T-F, 9-5.
    shipping address
    Pilot Mound Sentinel Courier 13 Railway Street, Pilot Mound, MB, R0G 1P0
     
    booking deadline Wed 12pm CT
    material deadline Fri 12pm CT
  • ROP specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h
    1/8 page (H) 5.0"w x 3.86"h
    1/8 page (V) 3.25"w x 7.0"h
    1/4 page (V) 5.0"w x 7.85"h
    1/3 page (H) 10.25"w x 5.5"h
    1/3 page (V) 5.0"w x 10.25"h
    1/2 page (H) 10.25"w x 7.85"h
    1/2 page (V) 5.0"w x 14.21"h
    3/4 page (V) 10.25"w x 11.25"h
    Page Dominant 8.5"w x 11.25"h
    Full page 10.25"w x 14.21"h
  • demographics
  • total population  
    males 1,325
    females 1,306
    total households  
    with children 271
    without children 348
    person / household 2.4
  • household income
  • average $46,574
    percent over $60k 24%
    percent over $100k 7%
  • education
  • none 27%
    other 73%
    high school 25%
    trades 11%
    college 22%
    university 13%
  • labour force top industries
  • Agriculture, forestry, fishing and hunting 37%
    Health care and social assistance 12%
    Educational services 7%
    Construction 7%
    Wholesale trade 6%
  • average household spending / yr
  • mortgage payments $2,709
    cell and internet $393
    home renovations $2,336
    rrsp's $535
    lotteries $111
    health insurance $288
    appliances $315
    furnishings $553
    computer hardware $190
    auto / truck purchase $2,061
    auto / truck lease $484
    air travel $244
  • agriculture
  • total number of farms 268
    livestock farms 6
    oilseed farms 58
    wheat farms 31
    farms using internet 147
    Report printed: September 25, 2020
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data