Portage Graphic Leader
Research and support: AdCanada Media Inc. (info@adcanadamedia.ca)
Bookings and material: AdCanada Media Inc. (bookings@adcanadamedia.ca)
publication details market info
  • general
  • frequencywkly m
    publication daythursday
    ROP format10C tabloid
    career / classified format10C tabloid
    page depth160
    zoneMB-60MIN-WINNIPEG
  • circulation
  • total circulation:9,252
     paid:29
     controlled:9,262
     electronic:
    audit date: 2022/03/31
    audit basis: CMCA-Free
  • ROP rates
  • Level 1 Open Gross$1.49
    Full Colour 1/4 page $89.00
    1/2 page $144.00
    full page $144.00
    position charge 0.20% of ad cost
    career / classified rate$1.55
    Net FSI rate charge (CPM)$80.00
  • inserts
  • quantity (confirm prior) 9,710
     
    publication specification
    Thursday Pub
     
    booking deadline Mon 4pm CT
    material deadline Tue 4pm CT
  • ROP specifications
  • 1C - 0.0" 6C - 6.125"
    2C - 2.0" 7C - 7.19"
    3C - 3.0" 8C - 8.25"
    4C - 4.0" 9C - 0.0"
    5C - 5.0" 10C - 10.25"
  • CAREER specifications
  • 1C - 1.0" 6C - 6.125"
    2C - 2.0" 7C - 7.19"
    3C - 3.0" 8C - 8.25"
    4C - 4.0" 9C - 0.0"
    5C - 5.0" 10C - 10.25"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h
    1/8 page (H) 5.0"w x 3.25"h
    1/8 page (V) 3.25"w x 7.0"h
    1/4 page (V) 5.0"w x 5.71"h
    1/3 page (H) 10.25"w x 4.33"h
    1/3 page (V) 5.0"w x 7.621"h
    1/2 page (H) 10.25"w x 5.71"h
    1/2 page (V) 5.0"w x 11.43"h
    3/4 page (V) 10.25"w x 8.5"h
    Page Dominant 8.25"w x 8.5"h
    Full page 10.25"w x 11.43"h
  • demographics
  • total population  
    males 17,382
    females 17,687
    total households  
    with children 3,236
    without children 3,168
    person / household 2.8
  • household income
  • average $53,820
    percent over $60k 32%
    percent over $100k 10%
  • education
  • none 32%
    other 68%
    high school 25%
    trades 12%
    college 15%
    university 16%
  • labour force top industries
  • Agriculture, forestry, fishing and hunting 23%
    Health care and social assistance 15%
    Retail trade 9%
    Manufacturing 9%
    Educational services 8%
  • average household spending / yr
  • mortgage payments $3,505
    cell and internet $478
    home renovations $2,574
    rrsp's $920
    lotteries $115
    health insurance $284
    appliances $331
    furnishings $658
    computer hardware $258
    auto / truck purchase $2,249
    auto / truck lease $468
    air travel $273
  • agriculture
  • total number of farms 1,377
    livestock farms 27
    oilseed farms 93
    wheat farms 61
    farms using internet 506
    Report printed: October 07, 2022
    * Data is sourced from 2020-21 Totum Research Inc (How Geography Impacts Media Access, Usage and Engagement study) and modelled 2016 and 2021 Statistics Canada demographic and spending data. Data is unique to the community population categories shown in the table and applicable to the communities defined by the category occurring within the coverage area of the newspaper and not necessarily the newspaper as a whole.