general
frequency | wkly m |
publication day | thursday |
ROP format | 10C tabloid |
career / classified format | 10C tabloid |
page depth | 143 |
zone | MB-60MIN-WINNIPEG |
circulation
total circulation: | 9,252 |
paid: | 29 |
controlled: | 9,262 |
electronic: | |
audit date: | 2022/03/31 |
audit basis: | CMCA-Free |
ROP rates
Level 1 Open Gross | $1.49 |
Full Colour |
1/4 page |
$89.00 |
|
1/2 page |
$144.00 |
|
full page |
$144.00 |
position charge |
0.20% of ad cost
|
career / classified rate | $1.55 |
Net FSI rate charge (CPM) | $80.00 |
inserts
quantity (confirm prior)
|
9,710
|
publication specification
|
Thursday Pub
|
booking deadline
|
Mon 4pm CT
|
material deadline
|
Tue 4pm CT
|
|
ROP specifications
1C -
0.0"
|
6C -
6.125"
|
2C -
2.0"
|
7C -
7.19"
|
3C -
3.0"
|
8C -
8.25"
|
4C -
4.0"
|
9C -
0.0"
|
5C -
5.0"
|
10C -
10.25"
|
CAREER specifications
1C -
1.0"
|
6C -
6.125"
|
2C -
2.0"
|
7C -
7.19"
|
3C -
3.0"
|
8C -
8.25"
|
4C -
4.0"
|
9C -
0.0"
|
5C -
5.0"
|
10C -
10.25"
|
ROP standardized ad sizes
Banner
|
10.34"w x 2.143"h
|
1/8 page (H)
|
4.046"w x 4.0"h
|
1/8 page (V)
|
4.046"w x 4.0"h
|
1/4 page (V)
|
4.046"w x 5.071"h
|
1/3 page (H)
|
4.046"w x 7.143"h
|
1/3 page (V)
|
4.046"w x 7.143"h
|
1/2 page (H)
|
10.34"w x 5.071"h
|
1/2 page (V)
|
10.34"w x 5.071"h
|
3/4 page (V)
|
6.144"w x 10.214"h
|
Page Dominant
|
6.144"w x 10.214"h
|
Full page
|
10.34"w x 10.214"h
|
|
demographics
total population |
|
males |
17,382 |
females |
17,687 |
total households |
|
with children |
3,236 |
without children |
3,168 |
person / household |
2.8 |
household income
average |
$53,820 |
percent over $60k |
32% |
percent over $100k |
10% |
education
none |
32% |
other |
68% |
high school |
25% |
trades |
12% |
college |
15% |
university |
16% |
labour force top industries
average household spending / yr
mortgage payments |
$3,505 |
cell and internet |
$478 |
home renovations |
$2,574 |
rrsp's |
$920 |
lotteries |
$115 |
health insurance |
$284 |
appliances |
$331 |
furnishings |
$658 |
computer hardware |
$258 |
auto / truck purchase |
$2,249 |
auto / truck lease |
$468 |
air travel |
$273 |
agriculture
total number of farms |
1,377 |
livestock farms |
27 |
oilseed farms |
93 |
wheat farms |
61 |
farms using internet |
506 |
|