Roblin Review*
Research and support: AdCanada Media Inc. (info@adcanadamedia.ca)
Bookings and material: AdCanada Media Inc. (bookings@adcanadamedia.ca)
publication details market info
  • general
  • frequencywkly m
    publication daytuesday
    ROP format6C tabloid
    career / classified format6C tabloid
    page depth225
    zoneMB-60MIN-DAUPHIN
  • circulation
  • total circulation:1,163
     paid:1,163
     controlled:0
     electronic:
    audit date: 2022/02/16
    audit basis: Publisher Sworn-Paid
  • ROP rates
  • Level 1 Open Gross$0.64
    Full Colour 1/4 page $89.00
    1/2 page $145.00
    full page $145.00
    position charge 0.25% of ad cost
    career / classified rate$0.64
    Net FSI rate charge (CPM)$110.00
  • inserts
  • quantity (confirm prior) 1,400
     
    publication specification
    Tuesday publication
     
    booking deadline Thu 3pm CT
    material deadline Fri 10am CT
  • ROP specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h
    1/8 page (H) 5.0"w x 3.86"h
    1/8 page (V) 3.25"w x 7.0"h
    1/4 page (V) 5.0"w x 7.85"h
    1/3 page (H) 10.25"w x 5.5"h
    1/3 page (V) 5.0"w x 10.25"h
    1/2 page (H) 10.25"w x 7.85"h
    1/2 page (V) 5.0"w x 16.0"h
    3/4 page (V) 10.25"w x 11.25"h
    Page Dominant 8.5"w x 11.25"h
    Full page 10.25"w x 16.0"h
  • demographics
  • total population  
    males 2,089
    females 2,074
    total households  
    with children 419
    without children 553
    person / household 2.3
  • household income
  • average $42,820
    percent over $60k 19%
    percent over $100k 6%
  • education
  • none 34%
    other 66%
    high school 22%
    trades 15%
    college 19%
    university 10%
  • labour force top industries
  • Agriculture, forestry, fishing and hunting 32%
    Health care and social assistance 12%
    Retail trade 10%
    Manufacturing 6%
    Educational services 6%
  • average household spending / yr
  • mortgage payments $2,622
    cell and internet $397
    home renovations $2,223
    rrsp's $283
    lotteries $96
    health insurance $257
    appliances $315
    furnishings $518
    computer hardware $163
    auto / truck purchase $1,696
    auto / truck lease $469
    air travel $204
  • agriculture
  • total number of farms 467
    livestock farms 10
    oilseed farms 46
    wheat farms 12
    farms using internet 105
    Report printed: October 07, 2022
    * Data is sourced from 2020-21 Totum Research Inc (How Geography Impacts Media Access, Usage and Engagement study) and modelled 2016 and 2021 Statistics Canada demographic and spending data. Data is unique to the community population categories shown in the table and applicable to the communities defined by the category occurring within the coverage area of the newspaper and not necessarily the newspaper as a whole.