Russell Banner*
Research and support: AdCanada Media Inc. (info@adcanadamedia.ca)
Bookings and material: AdCanada Media Inc. (bookings@adcanadamedia.ca)
publication details market info
  • general
  • frequencywkly m
    publication daytuesday
    ROP format6C tabloid
    career / classified format6C tabloid
    page depth225
    zoneMB-60MIN-DAUPHIN
  • circulation
  • total circulation:902
     paid:891
     controlled:11
     electronic:52
    audit date: 2022/02/16
    audit basis: Publisher Sworn-Paid
  • ROP rates
  • Level 1 Open Gross$0.64
    Full Colour 1/4 page $89.00
    1/2 page $145.00
    full page $145.00
    position charge 0.25% of ad cost
    career / classified rate$0.64
    Net FSI rate charge (CPM)$110.00
  • inserts
  • quantity (confirm prior) 1,030
     
    publication specification
    Tuesday publication
     
    booking deadline Thu 3pm CT
    material deadline Fri 10am CT
  • ROP specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h
    1/8 page (H) 5.0"w x 3.86"h
    1/8 page (V) 3.25"w x 7.0"h
    1/4 page (V) 5.0"w x 7.85"h
    1/3 page (H) 10.25"w x 5.5"h
    1/3 page (V) 5.0"w x 10.25"h
    1/2 page (H) 10.25"w x 7.85"h
    1/2 page (V) 5.0"w x 16.0"h
    3/4 page (V) 10.25"w x 11.25"h
    Page Dominant 8.5"w x 11.25"h
    Full page 10.25"w x 16.0"h
  • demographics
  • total population  
    males 1,880
    females 1,914
    total households  
    with children 424
    without children 466
    person / household 2.4
  • household income
  • average $51,648
    percent over $60k 29%
    percent over $100k 9%
  • education
  • none 22%
    other 78%
    high school 27%
    trades 14%
    college 21%
    university 14%
  • labour force top industries
  • Agriculture, forestry, fishing and hunting 23%
    Health care and social assistance 14%
    Retail trade 12%
    Accommodation and food services 9%
    Educational services 7%
  • average household spending / yr
  • mortgage payments $3,106
    cell and internet $415
    home renovations $2,753
    rrsp's $609
    lotteries $104
    health insurance $296
    appliances $317
    furnishings $558
    computer hardware $204
    auto / truck purchase $1,943
    auto / truck lease $481
    air travel $230
  • agriculture
  • total number of farms 296
    livestock farms 6
    oilseed farms 41
    wheat farms 27
    farms using internet 135
    Report printed: October 07, 2022
    * Data is sourced from 2020-21 Totum Research Inc (How Geography Impacts Media Access, Usage and Engagement study) and modelled 2016 and 2021 Statistics Canada demographic and spending data. Data is unique to the community population categories shown in the table and applicable to the communities defined by the category occurring within the coverage area of the newspaper and not necessarily the newspaper as a whole.