Souris Plaindealer*
Research and support: AdCanada Media Inc. (info@adcanadamedia.ca)
Bookings and material: AdCanada Media Inc. (bookings@adcanadamedia.ca)
publication details market info
  • general
  • frequencycommun
    publication dayfriday
    ROP format6C tabloid
    career / classified format6C tabloid
    page depth217
    zoneMB-60MIN-BRANDON
  • circulation
  • total circulation:288
     paid:543
     controlled:71
     electronic:
    audit date: 2018/10/24
    audit basis: CMCA-Paid
  • ROP rates
  • Level 1 Open Gross$0.65
    Full Colour 1/4 page $111.00
    1/2 page $143.00
    full page $143.00
    position charge 0.10% of ad cost
    career / classified rate$0.65
    Net FSI rate charge (CPM)$90.00
  • inserts
  • quantity (confirm prior) 288
     
    publication specification
    Friday publication
     
    booking deadline Mon 4pm CT
    material deadline Tue 4pm CT
  • ROP specifications
  • 1C - 1.5" 6C - 9.875"
    2C - 3.178" 7C - 0.0"
    3C - 4.85" 8C - 0.0"
    4C - 6.5" 9C - 0.0"
    5C - 8.187" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 9.875"
    2C - 3.178" 7C - 0.0"
    3C - 4.85" 8C - 0.0"
    4C - 6.5" 9C - 0.0"
    5C - 8.187" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 9.875"w x 3.0"h
    1/8 page (H) 5.0"w x 3.86"h
    1/8 page (V) 3.178"w x 7.67"h
    1/4 page (V) 4.85"w x 7.85"h
    1/3 page (H) 9.875"w x 5.25"h
    1/3 page (V) 4.85"w x 10.25"h
    1/2 page (H) 9.875"w x 7.85"h
    1/2 page (V) 4.85"w x 15.5"h
    3/4 page (V) 9.875"w x 11.785"h
    Page Dominant 8.187"w x 11.785"h
    Full page 9.875"w x 15.5"h
  • regular features
  • CLASSIFIED - Careers Weekly
  • demographics
  • total population  
    males
    females
    total households  
    with children
    without children
    person / household
  • household income
  • average $
    percent over $60k %
    percent over $100k %
  • education
  • none %
    other %
    high school %
    trades %
    college %
    university %
  • labour force top industries
  • %
    %
    %
    %
    %
  • average household spending / yr
  • mortgage payments $2,750
    cell and internet $441
    home renovations $2,442
    rrsp's $437
    lotteries $124
    health insurance $308
    appliances $357
    furnishings $699
    computer hardware $208
    auto / truck purchase $2,274
    auto / truck lease $487
    air travel $263
  • agriculture
  • total number of farms 65
    livestock farms 1
    oilseed farms 6
    wheat farms 9
    farms using internet 31
    Report printed: June 30, 2025
    * Data is sourced from 2020-21 Totum Research Inc (How Geography Impacts Media Access, Usage and Engagement study) and modelled 2016 and 2021 Statistics Canada demographic and spending data. Data is unique to the community population categories shown in the table and applicable to the communities defined by the category occurring within the coverage area of the newspaper and not necessarily the newspaper as a whole.