Swan Valley (River) Star & Times*
Research and support: AdCanada Media Inc. (info@adcanadamedia.ca)
Bookings and material: AdCanada Media Inc. (bookings@adcanadamedia.ca)
publication details market info
  • general
  • frequencywkly m
    publication daytuesday
    ROP format6C tabloid
    career / classified format6C tabloid
    page depth225
    zoneMB-NORTH WEST
  • circulation
  • total circulation:1,521
     paid:1,521
     controlled:0
     electronic:
    audit date: 2022/02/16
    audit basis: Publisher Sworn-Paid
  • ROP rates
  • Level 1 Open Gross$0.77
    Full Colour 1/4 page $89.00
    1/2 page $145.00
    full page $145.00
    position charge 0.25% of ad cost
    career / classified rate$0.76
    Net FSI rate charge (CPM)$110.00
  • inserts
  • quantity (confirm prior) 2,320
     
    publication specification
    Tuesday publication
     
    booking deadline Fri 10am CT
    material deadline Fri 3pm CT
  • ROP specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h
    1/8 page (H) 5.0"w x 3.86"h
    1/8 page (V) 3.25"w x 7.0"h
    1/4 page (V) 5.0"w x 7.85"h
    1/3 page (H) 10.25"w x 5.5"h
    1/3 page (V) 5.0"w x 10.25"h
    1/2 page (H) 10.25"w x 7.85"h
    1/2 page (V) 5.0"w x 16.0"h
    3/4 page (V) 10.25"w x 11.25"h
    Page Dominant 8.5"w x 11.25"h
    Full page 10.25"w x 16.0"h
  • regular features
  • AGRICULTURE - Local News Weekly
    EVENTS - Local Calendar of Events Weekly
  • demographics
  • total population  
    males 4,603
    females 4,780
    total households  
    with children 959
    without children 1,067
    person / household 2.4
  • household income
  • average $47,327
    percent over $60k 29%
    percent over $100k 7%
  • education
  • none 25%
    other 75%
    high school 31%
    trades 14%
    college 16%
    university 13%
  • labour force top industries
  • Agriculture, forestry, fishing and hunting 19%
    Health care and social assistance 16%
    Retail trade 12%
    Educational services 8%
    Manufacturing 7%
  • average household spending / yr
  • mortgage payments $2,774
    cell and internet $405
    home renovations $2,454
    rrsp's $497
    lotteries $109
    health insurance $293
    appliances $340
    furnishings $548
    computer hardware $184
    auto / truck purchase $2,040
    auto / truck lease $515
    air travel $239
  • agriculture
  • total number of farms 386
    livestock farms 14
    oilseed farms 136
    wheat farms 41
    farms using internet 171
    Report printed: October 07, 2022
    * Data is sourced from 2020-21 Totum Research Inc (How Geography Impacts Media Access, Usage and Engagement study) and modelled 2016 and 2021 Statistics Canada demographic and spending data. Data is unique to the community population categories shown in the table and applicable to the communities defined by the category occurring within the coverage area of the newspaper and not necessarily the newspaper as a whole.