Beausejour/Lac du Bonnet Clipper Weekly
Research and support: AdCanada Media Inc. (info@adcanadamedia.ca)
Bookings and material: AdCanada Media Inc. (bookings@adcanadamedia.ca)
publication details market info
  • general
  • frequencywkly m
    publication daythursday
    ROP format6C tabloid
    career / classified format6C tabloid
    page depth200
    zoneMB-NORTH EAST
  • circulation
  • total circulation:12,610
     paid:60
     controlled:12,550
     electronic:
    audit date: 2022/02/16
    audit basis: Publisher Sworn-Free
  • ROP rates
  • Level 1 Open Gross$1.07
    Full Colour 1/4 page $96.00
    1/2 page $145.00
    full page $145.00
    position charge 0.20% of ad cost
    career / classified rate$1.07
    Net FSI rate charge (CPM)$100.00
  • inserts
  • quantity (confirm prior) 11,000
     
    publication specification
    6 Column Tabloid.Thursday Pub. Page Depth 200 agates. Publishers Rights Reserved. Reservation & Closing: Monday 10am
     
    booking deadline Mon 11am CT
    material deadline Tue 11am CT
  • ROP specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h
    1/8 page (H) 5.0"w x 3.86"h
    1/8 page (V) 3.25"w x 7.0"h
    1/4 page (V) 5.0"w x 7.85"h
    1/3 page (H) 10.25"w x 5.5"h
    1/3 page (V) 5.0"w x 10.25"h
    1/2 page (H) 10.25"w x 7.85"h
    1/2 page (V) 5.0"w x 14.21"h
    3/4 page (V) 10.25"w x 11.25"h
    Page Dominant 8.5"w x 11.25"h
    Full page 10.25"w x 14.21"h
  • regular features
  • AGRICULTURE - Local News Weekly
    AUTOMOTIVE - Car Care Weekly
    BUSINESS - Business Directory Weekly
    BUSINESS - Local Business News Weekly
    CLASSIFIED - Services Directory Weekly
    LIFESTYLE - Gardening Weekly
    LIFESTYLE - Health & Wellness Weekly
    LIFESTYLE - Home Improvement/Decorating Weekly
    TOURISM/TRAVEL - Local Attractions Weekly
  • demographics
  • total population  
    males 14,805
    females 14,544
    total households  
    with children 3,334
    without children 3,653
    person / household 2.6
  • household income
  • average $59,099
    percent over $60k 42%
    percent over $100k 16%
  • education
  • none 22%
    other 78%
    high school 26%
    trades 16%
    college 19%
    university 17%
  • labour force top industries
  • Health care and social assistance 11%
    Public administration 9%
    Retail trade 9%
    Construction 8%
    Manufacturing 8%
  • average household spending / yr
  • mortgage payments $4,033
    cell and internet $489
    home renovations $2,801
    rrsp's $1,217
    lotteries $121
    health insurance $325
    appliances $377
    furnishings $740
    computer hardware $263
    auto / truck purchase $2,899
    auto / truck lease $600
    air travel $330
  • agriculture
  • total number of farms 800
    livestock farms 25
    oilseed farms 58
    wheat farms 55
    farms using internet 290
    Report printed: October 07, 2022
    * Data is sourced from 2020-21 Totum Research Inc (How Geography Impacts Media Access, Usage and Engagement study) and modelled 2016 and 2021 Statistics Canada demographic and spending data. Data is unique to the community population categories shown in the table and applicable to the communities defined by the category occurring within the coverage area of the newspaper and not necessarily the newspaper as a whole.