general
| frequency | wkly m |
| publication day | thursday |
| ROP format | 6C tabloid |
| career / classified format | 6C tabloid |
| page depth | 200 |
| zone | MB-NORTH EAST |
circulation
| total circulation: | 12,610 |
| paid: | 60 |
| controlled: | 12,550 |
| electronic: | |
| audit date: | 2022/02/16 |
| audit basis: | Publisher Sworn-Free |
ROP rates
| Level 1 Open Gross | $1.09 |
| Full Colour |
1/4 page |
$96.00 |
|
1/2 page |
$145.00 |
|
full page |
$145.00 |
| position charge |
0.20% of ad cost
|
| career / classified rate | $1.09 |
| Net FSI rate charge (CPM) | $100.00 |
inserts
| quantity (confirm prior)
|
11,000
|
|
publication specification
|
|
6 Column Tabloid.Thursday Pub. Page Depth 200 agates.
Publishers Rights Reserved.
Reservation & Closing: Monday 10am
|
| booking deadline
|
Mon 11am CT
|
| material deadline
|
Tue 11am CT
|
|
ROP specifications
|
1C -
1.5"
|
6C -
10.25"
|
|
2C -
3.25"
|
7C -
0.0"
|
|
3C -
5.0"
|
8C -
0.0"
|
|
4C -
6.75"
|
9C -
0.0"
|
|
5C -
8.5"
|
10C -
0.0"
|
CAREER specifications
|
1C -
1.5"
|
6C -
10.25"
|
|
2C -
3.25"
|
7C -
0.0"
|
|
3C -
5.0"
|
8C -
0.0"
|
|
4C -
6.75"
|
9C -
0.0"
|
|
5C -
8.5"
|
10C -
0.0"
|
ROP standardized ad sizes
|
Banner
|
10.25"w x 3.0"h
|
|
1/8 page (H)
|
5.0"w x 3.86"h
|
|
1/8 page (V)
|
3.25"w x 7.0"h
|
|
1/4 page (V)
|
5.0"w x 7.85"h
|
|
1/3 page (H)
|
10.25"w x 5.5"h
|
|
1/3 page (V)
|
5.0"w x 10.25"h
|
|
1/2 page (H)
|
10.25"w x 7.85"h
|
|
1/2 page (V)
|
5.0"w x 14.21"h
|
|
3/4 page (V)
|
10.25"w x 11.25"h
|
|
Page Dominant
|
8.5"w x 11.25"h
|
|
Full page
|
10.25"w x 14.21"h
|
regular features
| AGRICULTURE - Local News |
Weekly |
| AUTOMOTIVE - Car Care |
Weekly |
| BUSINESS - Business Directory |
Weekly |
| BUSINESS - Local Business News |
Weekly |
| CLASSIFIED - Services Directory |
Weekly |
| LIFESTYLE - Gardening |
Weekly |
| LIFESTYLE - Health & Wellness |
Weekly |
| LIFESTYLE - Home Improvement/Decorating |
Weekly |
| TOURISM/TRAVEL - Local Attractions |
Weekly |
|
demographics
| total population |
|
| males |
14,805 |
| females |
14,544 |
| total households |
|
| with children |
3,334 |
| without children |
3,653 |
| person / household |
2.6 |
household income
| average |
$59,099 |
| percent over $60k |
42% |
| percent over $100k |
16% |
education
| none |
22% |
| other |
78% |
| high school |
26% |
| trades |
16% |
| college |
19% |
| university |
17% |
labour force top industries
average household spending / yr
| mortgage payments |
$4,033 |
| cell and internet |
$489 |
| home renovations |
$2,801 |
| rrsp's |
$1,217 |
| lotteries |
$121 |
| health insurance |
$325 |
| appliances |
$377 |
| furnishings |
$740 |
| computer hardware |
$263 |
| auto / truck purchase |
$2,899 |
| auto / truck lease |
$600 |
| air travel |
$330 |
agriculture
| total number of farms |
800 |
| livestock farms |
25 |
| oilseed farms |
58 |
| wheat farms |
55 |
| farms using internet |
290 |
|
