Winnipeg Metro* (West Winnipeg)
Research and support: AdCanada Media Inc. (info@adcanadamedia.ca)
Bookings and material: AdCanada Media Inc. (bookings@adcanadamedia.ca)
publication details market info
  • general
  • frequencycommun
    publication daywednesday
    ROP format8C tabloid
    career / classified format8C tabloid
    page depth160
    zoneMB-60MIN-WINNIPEG
  • circulation
  • total circulation:39,559
     paid:0
     controlled:39,559
     electronic:
    audit date: 2021/05/21
    audit basis: CMCA-Free
  • ROP rates
  • Level 1 Open Gross$1.91
    Full Colour 1/4 page $123.00
    1/2 page $149.00
    full page $149.00
    position charge 0.15% of ad cost
    career / classified rate$1.91
    Net FSI rate charge (CPM)$89.00
  • inserts
  • quantity (confirm prior) 36,887
     
    publication specification
    8 Column Tabloid. Wed Pub. Column Width 7p0. Pg Depth 160 agates. Publishers Rights Reserved. Reservation & Closing:Thursday 10am prior
     
    booking deadline Thu 12pm CT
    material deadline Thu 4pm CT
  • ROP specifications
  • 1C - 1.187" 6C - 7.75"
    2C - 2.25" 7C - 0.0"
    3C - 3.75" 8C - 10.25"
    4C - 5.0" 9C - 0.0"
    5C - 6.4" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.187" 6C - 7.75"
    2C - 2.25" 7C - 0.0"
    3C - 3.75" 8C - 10.25"
    4C - 5.0" 9C - 0.0"
    5C - 6.4" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h
    1/8 page (H) 5.0"w x 3.86"h
    1/8 page (V) 3.25"w x 7.0"h
    1/4 page (V) 5.0"w x 5.71"h
    1/3 page (H) 10.25"w x 4.33"h
    1/3 page (V) 5.0"w x 7.621"h
    1/2 page (H) 10.25"w x 5.71"h
    1/2 page (V) 5.0"w x 11.43"h
    3/4 page (V) 10.25"w x 8.5"h
    Page Dominant 7.75"w x 8.5"h
    Full page 10.25"w x 11.43"h
  • regular features
  • AUTOMOTIVE - Vehicle Sales Weekly
    LIFESTYLE - Family/Parenting Weekly
    TOURISM/TRAVEL - Destinations Weekly
  • demographics
  • total population  
    males
    females
    total households  
    with children
    without children
    person / household
  • household income
  • average $
    percent over $60k %
    percent over $100k %
  • education
  • none %
    other %
    high school %
    trades %
    college %
    university %
  • labour force top industries
  • %
    %
    %
    %
    %
  • average household spending / yr
  • mortgage payments $3,288
    cell and internet $519
    home renovations $2,543
    rrsp's $1,823
    lotteries $148
    health insurance $312
    appliances $354
    furnishings $761
    computer hardware $301
    auto / truck purchase $2,769
    auto / truck lease $532
    air travel $363
  • agriculture
  • total number of farms 0
    livestock farms 0
    oilseed farms 2
    wheat farms 2
    farms using internet 7
    Report printed: July 01, 2025
    * Data is sourced from 2020-21 Totum Research Inc (How Geography Impacts Media Access, Usage and Engagement study) and modelled 2016 and 2021 Statistics Canada demographic and spending data. Data is unique to the community population categories shown in the table and applicable to the communities defined by the category occurring within the coverage area of the newspaper and not necessarily the newspaper as a whole.