The Pas Opasquia Times (WE)
Research and support: AdCanada Media Inc. (info@adcanadamedia.ca)
Bookings and material: AdCanada Media Inc. (bookings@adcanadamedia.ca)
publication details market info
  • general
  • frequencywkly m
    publication daywednesday
    ROP format6C tabloid
    career / classified format6C tabloid
    page depth220
    zoneMB-NORTH WEST
  • circulation
  • total circulation:1,900
     paid:1,715
     controlled:0
     electronic:185
    audit date: 2022/03/08
    audit basis: Publisher Sworn-Paid
  • ROP rates
  • Level 1 Open Gross$0.62
    Full Colour 1/4 page $89.00
    1/2 page $145.00
    full page $145.00
    position charge 0.25% of ad cost
    career / classified rate$0.62
    Net FSI rate charge (CPM)$100.00
  • inserts
  • quantity (confirm prior) 1,200
     
    publication specification
    Wednesday publication
     
    booking deadline Mon 10am CT
    material deadline Mon 4pm CT
  • ROP specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h
    1/8 page (H) 5.0"w x 3.86"h
    1/8 page (V) 3.25"w x 7.0"h
    1/4 page (V) 5.0"w x 7.85"h
    1/3 page (H) 10.25"w x 5.5"h
    1/3 page (V) 5.0"w x 10.25"h
    1/2 page (H) 10.25"w x 7.85"h
    1/2 page (V) 5.0"w x 15.71"h
    3/4 page (V) 10.25"w x 11.25"h
    Page Dominant 8.5"w x 11.25"h
    Full page 10.25"w x 15.71"h
  • regular features
  • EVENTS - Local Calendar of Events Weekly
  • demographics
  • total population  
    males 4,085
    females 4,298
    total households  
    with children 687
    without children 451
    person / household 2.8
  • household income
  • average $60,486
    percent over $60k 36%
    percent over $100k 14%
  • education
  • none 26%
    other 74%
    high school 21%
    trades 12%
    college 24%
    university 16%
  • labour force top industries
  • Health care and social assistance 18%
    Educational services 12%
    Accommodation and food services 12%
    Public administration 12%
    Retail trade 11%
  • average household spending / yr
  • mortgage payments $4,004
    cell and internet $537
    home renovations $2,540
    rrsp's $1,320
    lotteries $124
    health insurance $284
    appliances $329
    furnishings $767
    computer hardware $288
    auto / truck purchase $2,627
    auto / truck lease $589
    air travel $311
  • agriculture
  • total number of farms 0
    livestock farms 0
    oilseed farms 0
    wheat farms 0
    farms using internet 0
    Report printed: October 07, 2022
    * Data is sourced from 2020-21 Totum Research Inc (How Geography Impacts Media Access, Usage and Engagement study) and modelled 2016 and 2021 Statistics Canada demographic and spending data. Data is unique to the community population categories shown in the table and applicable to the communities defined by the category occurring within the coverage area of the newspaper and not necessarily the newspaper as a whole.