Virden Empire-Advance
Research and support: AdCanada Media Inc. (info@adcanadamedia.ca)
Bookings and material: AdCanada Media Inc. (bookings@adcanadamedia.ca)
publication details market info
  • general
  • frequencywkly m
    publication dayfriday
    ROP format6C tabloid
    career / classified format6C tabloid
    page depth217
    zoneMB-SOUTH WEST
  • circulation
  • total circulation:1,163
     paid:1,071
     controlled:15
     electronic:77
    audit date: 2022/03/02
    audit basis: Publisher Sworn-Paid
  • ROP rates
  • Level 1 Open Gross$0.73
    Full Colour 1/4 page $111.00
    1/2 page $143.00
    full page $143.00
    position charge 0.20% of ad cost
    career / classified rate$0.73
    Net FSI rate charge (CPM)$120.00
  • inserts
  • quantity (confirm prior) 1,220
     
    publication specification
    Friday paper
     
    booking deadline Mon 4pm CT
    material deadline Tue 4pm CT
  • ROP specifications
  • 1C - 1.5" 6C - 9.875"
    2C - 3.178" 7C - 0.0"
    3C - 4.85" 8C - 0.0"
    4C - 6.5" 9C - 0.0"
    5C - 8.187" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 9.875"
    2C - 3.178" 7C - 0.0"
    3C - 4.85" 8C - 0.0"
    4C - 6.5" 9C - 0.0"
    5C - 8.187" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 9.875"w x 3.0"h
    1/8 page (H) 4.85"w x 3.86"h
    1/8 page (V) 3.178"w x 7.0"h
    1/4 page (V) 4.85"w x 7.85"h
    1/3 page (H) 9.875"w x 5.5"h
    1/3 page (V) 4.85"w x 10.25"h
    1/2 page (H) 9.875"w x 7.85"h
    1/2 page (V) 4.85"w x 15.5"h
    3/4 page (V) 9.875"w x 11.25"h
    Page Dominant 8.187"w x 11.25"h
    Full page 9.875"w x 15.5"h
  • regular features
  • AGRICULTURE - Local News Weekly
  • demographics
  • total population  
    males 3,839
    females 4,066
    total households  
    with children 721
    without children 853
    person / household 2.6
  • household income
  • average $45,042
    percent over $60k 29%
    percent over $100k 6%
  • education
  • none 26%
    other 74%
    high school 30%
    trades 14%
    college 16%
    university 13%
  • labour force top industries
  • Agriculture, forestry, fishing and hunting 24%
    Retail trade 11%
    Health care and social assistance 9%
    Educational services 8%
    Accommodation and food services 7%
  • average household spending / yr
  • mortgage payments $3,004
    cell and internet $439
    home renovations $2,495
    rrsp's $520
    lotteries $102
    health insurance $281
    appliances $330
    furnishings $606
    computer hardware $197
    auto / truck purchase $2,171
    auto / truck lease $515
    air travel $259
  • agriculture
  • total number of farms 497
    livestock farms 20
    oilseed farms 28
    wheat farms 48
    farms using internet 208
    Report printed: October 07, 2022
    * Data is sourced from 2020-21 Totum Research Inc (How Geography Impacts Media Access, Usage and Engagement study) and modelled 2016 and 2021 Statistics Canada demographic and spending data. Data is unique to the community population categories shown in the table and applicable to the communities defined by the category occurring within the coverage area of the newspaper and not necessarily the newspaper as a whole.