general
frequency | wkly m |
publication day | friday |
ROP format | 6C tabloid |
career / classified format | 6C tabloid |
page depth | 217 |
zone | MB-SOUTH WEST |
circulation
total circulation: | 1,163 |
paid: | 1,071 |
controlled: | 15 |
electronic: | 77 |
audit date: | 2022/03/02 |
audit basis: | Publisher Sworn-Paid |
ROP rates
Level 1 Open Gross | $0.86 |
Full Colour |
1/4 page |
$111.00 |
|
1/2 page |
$143.00 |
|
full page |
$143.00 |
position charge |
0.20% of ad cost
|
career / classified rate | $0.86 |
Net FSI rate charge (CPM) | $120.00 |
inserts
quantity (confirm prior)
|
1,220
|
publication specification
|
Friday paper
|
booking deadline
|
Mon 4pm CT
|
material deadline
|
Tue 4pm CT
|
|
ROP specifications
1C -
1.5"
|
6C -
9.875"
|
2C -
3.178"
|
7C -
0.0"
|
3C -
4.85"
|
8C -
0.0"
|
4C -
6.5"
|
9C -
0.0"
|
5C -
8.187"
|
10C -
0.0"
|
CAREER specifications
1C -
1.5"
|
6C -
9.875"
|
2C -
3.178"
|
7C -
0.0"
|
3C -
4.85"
|
8C -
0.0"
|
4C -
6.5"
|
9C -
0.0"
|
5C -
8.187"
|
10C -
0.0"
|
ROP standardized ad sizes
Banner
|
9.875"w x 3.0"h
|
1/8 page (H)
|
4.85"w x 3.86"h
|
1/8 page (V)
|
3.178"w x 7.0"h
|
1/4 page (V)
|
4.85"w x 7.85"h
|
1/3 page (H)
|
9.875"w x 5.5"h
|
1/3 page (V)
|
4.85"w x 10.25"h
|
1/2 page (H)
|
9.875"w x 7.85"h
|
1/2 page (V)
|
4.85"w x 15.5"h
|
3/4 page (V)
|
9.875"w x 11.25"h
|
Page Dominant
|
8.187"w x 11.25"h
|
Full page
|
9.875"w x 15.5"h
|
regular features
AGRICULTURE - Local News |
Weekly |
|
demographics
total population |
|
males |
3,839 |
females |
4,066 |
total households |
|
with children |
721 |
without children |
853 |
person / household |
2.6 |
household income
average |
$45,042 |
percent over $60k |
29% |
percent over $100k |
6% |
education
none |
26% |
other |
74% |
high school |
30% |
trades |
14% |
college |
16% |
university |
13% |
labour force top industries
average household spending / yr
mortgage payments |
$3,004 |
cell and internet |
$439 |
home renovations |
$2,495 |
rrsp's |
$520 |
lotteries |
$102 |
health insurance |
$281 |
appliances |
$330 |
furnishings |
$606 |
computer hardware |
$197 |
auto / truck purchase |
$2,171 |
auto / truck lease |
$515 |
air travel |
$259 |
agriculture
total number of farms |
497 |
livestock farms |
20 |
oilseed farms |
28 |
wheat farms |
48 |
farms using internet |
208 |
|