general
frequency | wkly m |
publication day | thursday |
ROP format | 6C tabloid |
career / classified format | 6C tabloid |
page depth | 200 |
zone | MB-SOUTH WEST |
circulation
total circulation: | 1,075 |
paid: | 1,075 |
controlled: | 0 |
electronic: | 30 |
audit date: | 2022/02/05 |
audit basis: | Publisher Sworn-Paid |
ROP rates
Level 1 Open Gross | $0.62 |
Full Colour |
1/4 page |
$89.00 |
|
1/2 page |
$144.00 |
|
full page |
$144.00 |
position charge |
0.20% of ad cost
|
career / classified rate | $0.62 |
Net FSI rate charge (CPM) | $110.00 |
inserts
quantity (confirm prior)
|
1,200
|
publication specification
|
|
booking deadline
|
Fri 5pm CT
|
material deadline
|
Mon 5pm CT
|
|
ROP specifications
1C -
1.5"
|
6C -
10.25"
|
2C -
3.25"
|
7C -
0.0"
|
3C -
5.0"
|
8C -
0.0"
|
4C -
6.75"
|
9C -
0.0"
|
5C -
8.5"
|
10C -
0.0"
|
CAREER specifications
1C -
1.5"
|
6C -
10.25"
|
2C -
3.25"
|
7C -
0.0"
|
3C -
5.0"
|
8C -
0.0"
|
4C -
6.75"
|
9C -
0.0"
|
5C -
8.5"
|
10C -
0.0"
|
ROP standardized ad sizes
Banner
|
10.25"w x 3.0"h
|
1/8 page (H)
|
5.0"w x 3.86"h
|
1/8 page (V)
|
3.25"w x 7.0"h
|
1/4 page (V)
|
5.0"w x 7.85"h
|
1/3 page (H)
|
10.25"w x 5.5"h
|
1/3 page (V)
|
5.0"w x 10.25"h
|
1/2 page (H)
|
10.25"w x 7.85"h
|
1/2 page (V)
|
5.0"w x 14.21"h
|
3/4 page (V)
|
10.25"w x 11.25"h
|
Page Dominant
|
8.5"w x 11.25"h
|
Full page
|
10.25"w x 14.21"h
|
regular features
AGRICULTURE - Local News |
Weekly |
|
demographics
total population |
|
males |
2,304 |
females |
2,223 |
total households |
|
with children |
434 |
without children |
566 |
person / household |
2.5 |
household income
average |
$44,422 |
percent over $60k |
24% |
percent over $100k |
9% |
education
none |
27% |
other |
72% |
high school |
26% |
trades |
11% |
college |
18% |
university |
17% |
labour force top industries
average household spending / yr
mortgage payments |
$2,755 |
cell and internet |
$411 |
home renovations |
$2,389 |
rrsp's |
$568 |
lotteries |
$111 |
health insurance |
$268 |
appliances |
$314 |
furnishings |
$582 |
computer hardware |
$205 |
auto / truck purchase |
$2,017 |
auto / truck lease |
$484 |
air travel |
$234 |
agriculture
total number of farms |
523 |
livestock farms |
17 |
oilseed farms |
38 |
wheat farms |
40 |
farms using internet |
193 |
|