Baldur/Glenboro Gazette
Research and support: AdCanada Media Inc. (info@adcanadamedia.ca)
Bookings and material: AdCanada Media Inc. (bookings@adcanadamedia.ca)
publication details market info
  • general
  • frequencywkly m
    publication daythursday
    ROP format6C tabloid
    career / classified format6C tabloid
    page depth200
    zoneMB-SOUTH WEST
  • circulation
  • total circulation:1,193
     paid:1,193
     controlled:0
     electronic:37
    audit date: 2022/02/16
    audit basis: Publisher Sworn-Paid
  • ROP rates
  • Level 1 Open Gross$0.62
    Full Colour 1/4 page $89.00
    1/2 page $144.00
    full page $144.00
    position charge 0.20% of ad cost
    career / classified rate$0.62
    Net FSI rate charge (CPM)$110.00
  • inserts
  • quantity (confirm prior) 1,200
     
    publication specification
     
    booking deadline Fri 5pm CT
    material deadline Mon 5pm CT
  • ROP specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h
    1/8 page (H) 5.0"w x 3.86"h
    1/8 page (V) 3.25"w x 7.0"h
    1/4 page (V) 5.0"w x 7.85"h
    1/3 page (H) 10.25"w x 5.5"h
    1/3 page (V) 5.0"w x 10.25"h
    1/2 page (H) 10.25"w x 7.85"h
    1/2 page (V) 5.0"w x 14.21"h
    3/4 page (V) 10.25"w x 11.25"h
    Page Dominant 8.5"w x 11.25"h
    Full page 10.25"w x 14.21"h
  • regular features
  • AGRICULTURE - Local News Weekly
  • demographics
  • total population  
    males 2,304
    females 2,223
    total households  
    with children 434
    without children 566
    person / household 2.5
  • household income
  • average $44,422
    percent over $60k 24%
    percent over $100k 9%
  • education
  • none 27%
    other 72%
    high school 26%
    trades 11%
    college 18%
    university 17%
  • labour force top industries
  • Agriculture, forestry, fishing and hunting 41%
    Health care and social assistance 10%
    Educational services 8%
    Construction 7%
    Wholesale trade 4%
  • average household spending / yr
  • mortgage payments $2,755
    cell and internet $411
    home renovations $2,389
    rrsp's $568
    lotteries $111
    health insurance $268
    appliances $314
    furnishings $582
    computer hardware $205
    auto / truck purchase $2,017
    auto / truck lease $484
    air travel $234
  • agriculture
  • total number of farms 523
    livestock farms 17
    oilseed farms 38
    wheat farms 40
    farms using internet 193
    Report printed: October 07, 2022
    * Data is sourced from 2020-21 Totum Research Inc (How Geography Impacts Media Access, Usage and Engagement study) and modelled 2016 and 2021 Statistics Canada demographic and spending data. Data is unique to the community population categories shown in the table and applicable to the communities defined by the category occurring within the coverage area of the newspaper and not necessarily the newspaper as a whole.