Boissevain Recorder
Research and support: AdCanada Media Inc. (info@adcanadamedia.ca)
Bookings and material: AdCanada Media Inc. (bookings@adcanadamedia.ca)
Group or publisher: Lorraine Houston
publication details market info
  • general
  • frequencywkly m
    publication dayfriday
    ROP format6C tabloid
    career / classified format6C tabloid
    page depth200
    zoneMB-60MIN-BRANDON
  • circulation
  • total circulation:1,730
     paid:1,685
     controlled:45
    audit date: 2019/04/29
    audit basis: CMCA-Paid
  • ROP rates
  • ROP open line rate$0.53
    colour 1/4 page $145.00
    1/2 page $145.00
    full page $145.00
    position charge 0.25% of ad cost
    career / classified rate$0.53
    Net FSI rate charge (CPM)$135.00
  • inserts
  • Insert quantity required 1,100
     
    special instructions
    Must Be folded to maximum finished size no larger than 8.5" x 11"; Maximum weight 30g. $130 cpm for flyers 36-40g, $140 cpm for flyers 41-45g, $150cpm for flyers 46-50g. $40 folding charge. Warehouse hours 9-5.
    shipping address
    Boissevain Recorder 425 South Railway, Boissevain, MB, R0K 0E0
     
    booking deadline Mon 4pm CT
    material deadline Tue 5pm CT
  • ROP specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h
    1/8 page (H) 5.0"w x 3.86"h
    1/8 page (V) 3.25"w x 7.0"h
    1/4 page (V) 5.0"w x 7.85"h
    1/3 page (H) 10.25"w x 5.5"h
    1/3 page (V) 5.0"w x 10.25"h
    1/2 page (H) 10.25"w x 7.85"h
    1/2 page (V) 5.0"w x 14.21"h
    3/4 page (V) 10.25"w x 11.25"h
    Page Dominant 8.5"w x 11.25"h
    Full page 10.25"w x 14.21"h
  • demographics
  • total population  
    males 6,486
    females 6,807
    total households  
    with children 1,411
    without children 1,777
    person / household 2.4
  • household income
  • average $50,912
    percent over $60k 27%
    percent over $100k 7%
  • education
  • none 23%
    other 77%
    high school 30%
    trades 11%
    college 18%
    university 17%
  • labour force top industries
  • Agriculture, forestry, fishing and hunting 30%
    Health care and social assistance 14%
    Retail trade 10%
    Educational services 7%
    Construction 5%
  • average household spending / yr
  • mortgage payments $2,906
    cell and internet $417
    home renovations $2,535
    rrsp's $627
    lotteries $108
    health insurance $293
    appliances $338
    furnishings $607
    computer hardware $217
    auto / truck purchase $2,251
    auto / truck lease $476
    air travel $268
  • agriculture
  • total number of farms 1,073
    livestock farms 24
    oilseed farms 89
    wheat farms 142
    farms using internet 445
    Report printed: October 25, 2021
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data