Boissevain Recorder
Research and support: AdCanada Media Inc. (info@adcanadamedia.ca)
Bookings and material: AdCanada Media Inc. (bookings@adcanadamedia.ca)
publication details market info
  • general
  • frequencywkly m
    publication dayfriday
    ROP format6C tabloid
    career / classified format6C tabloid
    page depth200
    zoneMB-SOUTH WEST
  • circulation
  • total circulation:1,900
     paid:1,855
     controlled:45
     electronic:
    audit date: 2022/02/17
    audit basis: Publisher Sworn-Paid
  • ROP rates
  • Level 1 Open Gross$0.65
    Full Colour 1/4 page $145.00
    1/2 page $145.00
    full page $145.00
    position charge 0.25% of ad cost
    career / classified rate$0.65
    Net FSI rate charge (CPM)$145.00
  • inserts
  • quantity (confirm prior) 1,400
     
    publication specification
    96 Electronic Subscriptions
     
    booking deadline Mon 4pm CT
    material deadline Tue 5pm CT
  • ROP specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h
    1/8 page (H) 5.0"w x 3.86"h
    1/8 page (V) 3.25"w x 7.0"h
    1/4 page (V) 5.0"w x 7.85"h
    1/3 page (H) 10.25"w x 5.5"h
    1/3 page (V) 5.0"w x 10.25"h
    1/2 page (H) 10.25"w x 7.85"h
    1/2 page (V) 5.0"w x 14.21"h
    3/4 page (V) 10.25"w x 11.25"h
    Page Dominant 8.5"w x 11.25"h
    Full page 10.25"w x 14.21"h
  • demographics
  • total population  
    males 5,948
    females 6,090
    total households  
    with children 1,292
    without children 1,552
    person / household 2.5
  • household income
  • average $51,489
    percent over $60k 30%
    percent over $100k 7%
  • education
  • none 23%
    other 76%
    high school 29%
    trades 11%
    college 19%
    university 17%
  • labour force top industries
  • Agriculture, forestry, fishing and hunting 32%
    Health care and social assistance 14%
    Retail trade 9%
    Educational services 7%
    Construction 5%
  • average household spending / yr
  • mortgage payments $2,985
    cell and internet $423
    home renovations $2,572
    rrsp's $639
    lotteries $109
    health insurance $293
    appliances $333
    furnishings $611
    computer hardware $223
    auto / truck purchase $2,258
    auto / truck lease $473
    air travel $268
  • agriculture
  • total number of farms 1,156
    livestock farms 28
    oilseed farms 95
    wheat farms 158
    farms using internet 496
    Report printed: October 07, 2022
    * Data is sourced from 2020-21 Totum Research Inc (How Geography Impacts Media Access, Usage and Engagement study) and modelled 2016 and 2021 Statistics Canada demographic and spending data. Data is unique to the community population categories shown in the table and applicable to the communities defined by the category occurring within the coverage area of the newspaper and not necessarily the newspaper as a whole.