Shoal Lake Crossroads This Week*
Research and support: AdCanada Media Inc. (info@adcanadamedia.ca)
Bookings and material: AdCanada Media Inc. (bookings@adcanadamedia.ca)
publication details market info
  • general
  • frequencywkly m
    publication dayfriday
    ROP format6C tabloid
    career / classified format6C tabloid
    page depth200
    zoneMB-SOUTH WEST
  • circulation
  • total circulation:2,006
     paid:2,006
     controlled:0
     electronic:310
    audit date: 2022/02/16
    audit basis: Publisher Sworn-Paid
  • ROP rates
  • Level 1 Open Gross$1.01
    Full Colour 1/4 page $130.00
    1/2 page $157.00
    full page $157.00
    position charge 0.15% of ad cost
    career / classified rate$1.01
    Net FSI rate charge (CPM)$154.00
  • inserts
  • quantity (confirm prior) 2,080
     
    publication specification
    Friday publication
     
    booking deadline Tue 12pm CT
    material deadline Tue 3pm CT
  • ROP specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h
    1/8 page (H) 5.0"w x 3.86"h
    1/8 page (V) 3.25"w x 7.0"h
    1/4 page (V) 5.0"w x 7.85"h
    1/3 page (H) 10.25"w x 5.5"h
    1/3 page (V) 5.0"w x 10.25"h
    1/2 page (H) 10.25"w x 7.85"h
    1/2 page (V) 5.0"w x 14.21"h
    3/4 page (V) 10.25"w x 11.25"h
    Page Dominant 8.5"w x 11.25"h
    Full page 10.25"w x 14.21"h
  • regular features
  • AGRICULTURE - Local News Weekly
  • demographics
  • total population  
    males 3,905
    females 3,935
    total households  
    with children 701
    without children 892
    person / household 2.5
  • household income
  • average $42,508
    percent over $60k 25%
    percent over $100k 5%
  • education
  • none 27%
    other 72%
    high school 30%
    trades 11%
    college 18%
    university 14%
  • labour force top industries
  • Agriculture, forestry, fishing and hunting 32%
    Health care and social assistance 12%
    Retail trade 9%
    Educational services 7%
    Public administration 7%
  • average household spending / yr
  • mortgage payments $2,653
    cell and internet $403
    home renovations $2,205
    rrsp's $362
    lotteries $96
    health insurance $257
    appliances $311
    furnishings $541
    computer hardware $185
    auto / truck purchase $2,224
    auto / truck lease $498
    air travel $262
  • agriculture
  • total number of farms 603
    livestock farms 14
    oilseed farms 93
    wheat farms 49
    farms using internet 274
    Report printed: October 07, 2022
    * Data is sourced from 2020-21 Totum Research Inc (How Geography Impacts Media Access, Usage and Engagement study) and modelled 2016 and 2021 Statistics Canada demographic and spending data. Data is unique to the community population categories shown in the table and applicable to the communities defined by the category occurring within the coverage area of the newspaper and not necessarily the newspaper as a whole.