Dauphin Herald*
Research and support: AdCanada Media Inc. (info@adcanadamedia.ca)
Bookings and material: AdCanada Media Inc. (bookings@adcanadamedia.ca)
publication details market info
  • general
  • frequencywkly m
    publication daytuesday
    ROP format6C tabloid
    career / classified format6C tabloid
    page depth225
    zoneMB-60MIN-DAUPHIN
  • circulation
  • total circulation:2,744
     paid:2,654
     controlled:90
     electronic:
    audit date: 2022/02/16
    audit basis: Publisher Sworn-Paid
  • ROP rates
  • Level 1 Open Gross$1.02
    Full Colour 1/4 page $89.00
    1/2 page $145.00
    full page $145.00
    position charge 0.25% of ad cost
    career / classified rate$1.02
    Net FSI rate charge (CPM)$110.00
  • inserts
  • quantity (confirm prior) 3,000
     
    publication specification
    Tuesday publication
     
    booking deadline Fri 12pm CT
    material deadline Mon 12pm CT
  • ROP specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h
    1/8 page (H) 5.0"w x 3.86"h
    1/8 page (V) 3.25"w x 7.0"h
    1/4 page (V) 5.0"w x 7.85"h
    1/3 page (H) 10.25"w x 5.5"h
    1/3 page (V) 5.0"w x 10.25"h
    1/2 page (H) 10.25"w x 7.85"h
    1/2 page (V) 5.0"w x 16.0"h
    3/4 page (V) 10.25"w x 11.25"h
    Page Dominant 8.5"w x 11.25"h
    Full page 10.25"w x 16.0"h
  • demographics
  • total population  
    males 8,008
    females 8,572
    total households  
    with children 1,672
    without children 1,930
    person / household 2.3
  • household income
  • average $48,299
    percent over $60k 27%
    percent over $100k 8%
  • education
  • none 21%
    other 78%
    high school 26%
    trades 14%
    college 21%
    university 18%
  • labour force top industries
  • Health care and social assistance 18%
    Agriculture, forestry, fishing and hunting 17%
    Retail trade 13%
    Educational services 7%
    Public administration 7%
  • average household spending / yr
  • mortgage payments $2,584
    cell and internet $401
    home renovations $2,483
    rrsp's $396
    lotteries $105
    health insurance $294
    appliances $321
    furnishings $569
    computer hardware $190
    auto / truck purchase $1,769
    auto / truck lease $396
    air travel $219
  • agriculture
  • total number of farms 788
    livestock farms 20
    oilseed farms 76
    wheat farms 78
    farms using internet 240
    Report printed: October 07, 2022
    * Data is sourced from 2020-21 Totum Research Inc (How Geography Impacts Media Access, Usage and Engagement study) and modelled 2016 and 2021 Statistics Canada demographic and spending data. Data is unique to the community population categories shown in the table and applicable to the communities defined by the category occurring within the coverage area of the newspaper and not necessarily the newspaper as a whole.