general
| frequency | commun |
| publication day | tuesday |
| ROP format | 4C tabloid |
| career / classified format | 4C tabloid |
| page depth | 224 |
| zone | ON-GTHA (DURHAM) |
circulation
| total circulation: | 5,000 |
| paid: | 0 |
| controlled: | 5,000 |
| electronic: | |
| audit date: | 2023/10/13 |
| audit basis: | Publ. Statement-Free |
ROP rates
| Level 1 Open Gross | $1.83 |
| Full Colour |
1/4 page |
$477.00 |
|
1/2 page |
$477.00 |
|
full page |
$477.00 |
| position charge |
N/A
|
| career / classified rate | $0.00 |
| Net FSI rate charge (CPM) | $0.00 |
inserts
| quantity (confirm prior)
|
0
|
|
publication specification
|
|
|
| booking deadline
|
Tue 5pm ET
|
| material deadline
|
Tue 5pm ET
|
|
ROP specifications
|
1C -
3.0"
|
6C -
0.0"
|
|
2C -
6.3"
|
7C -
0.0"
|
|
3C -
9.5"
|
8C -
0.0"
|
|
4C -
0.0"
|
9C -
0.0"
|
|
5C -
0.0"
|
10C -
0.0"
|
CAREER specifications
|
1C -
3.13"
|
6C -
0.0"
|
|
2C -
6.36"
|
7C -
0.0"
|
|
3C -
9.5"
|
8C -
0.0"
|
|
4C -
0.0"
|
9C -
0.0"
|
|
5C -
0.0"
|
10C -
0.0"
|
ROP standardized ad sizes
|
Banner
|
9.5"w x 3.0"h
|
|
1/8 page (H)
|
3"w x 4"h
|
|
1/8 page (V)
|
3.0"w x 6"h
|
|
1/4 page (V)
|
3.0"w x 12"h
|
|
1/3 page (H)
|
9.5"w x 50"h
|
|
1/3 page (V)
|
6.36"w x 8"h
|
|
1/2 page (H)
|
9.5"w x 8"h
|
|
1/2 page (V)
|
6.3"w x 12"h
|
|
3/4 page (V)
|
9.5"w x 11.25"h
|
|
Page Dominant
|
6.3"w x 11.25"h
|
|
Full page
|
9.5"w x 16"h
|
|
demographics
| total population |
|
| males |
|
| females |
|
| total households |
|
| with children |
|
| without children |
|
| person / household |
|
household income
| average |
$ |
| percent over $60k |
% |
| percent over $100k |
% |
education
| none |
% |
| other |
% |
| high school |
% |
| trades |
% |
| college |
% |
| university |
% |
labour force top industries
average household spending / yr
| mortgage payments |
$ |
| cell and internet |
$0 |
| home renovations |
$ |
| rrsp's |
$ |
| lotteries |
$ |
| health insurance |
$ |
| appliances |
$ |
| furnishings |
$ |
| computer hardware |
$ |
| auto / truck purchase |
$ |
| auto / truck lease |
$ |
| air travel |
$ |
agriculture
| total number of farms |
|
| livestock farms |
|
| oilseed farms |
|
| wheat farms |
|
| farms using internet |
|
|
