Assiniboia Times
Research and support: AdCanada Media Inc. (info@adcanadamedia.ca)
Bookings and material: AdCanada Media Inc. (bookings@adcanadamedia.ca)
Group or publisher: Rick Major
publication details market info
  • general
  • frequencyweekly
    publication dayfriday
    ROP format6C tabloid
    career / classified format6C tabloid
    page depth220
    zoneSK-SOUTH WEST
  • circulation
  • total circulation:3,000
     paid:0
     controlled:3,000
    audit date: 2020/03/23
    audit basis: Publisher Sworn
  • ROP rates
  • ROP open line rate$0.93
    colour 1/4 page $100.00
    1/2 page $100.00
    full page $100.00
    position charge N/A
    career / classified rate$1.06
    Net FSI rate charge (CPM)$72.00
  • inserts
  • Insert quantity required 3,800
     
    special instructions
    Must be folded to maximum finished size no larger than 8.5" x 11"; Maximum weight 35g. Surcharge for flyers weighing more than 35g. $10.00 PER THOUSAND FOLDING CHARGE.
    shipping address
    Assiniboia Times c/o Estevan Web Printing #1 Breeze Street, Estevan, SK, S4A 2A6
     
    booking deadline Thu 12pm CT
    material deadline Thu 4pm CT
  • ROP specifications
  • 1C - 1.5" 6C - 9.875"
    2C - 3.178" 7C - 0.0"
    3C - 4.85" 8C - 0.0"
    4C - 6.5" 9C - 0.0"
    5C - 8.187" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 9.875"
    2C - 3.187" 7C - 0.0"
    3C - 4.875" 8C - 0.0"
    4C - 6.5" 9C - 0.0"
    5C - 8.187" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 9.875"w x 3.0"h
    1/8 page (H) 4.85"w x 3.86"h
    1/8 page (V) 3.178"w x 6.0"h
    1/4 page (V) 4.85"w x 7.85"h
    1/3 page (H) 9.875"w x 5.25"h
    1/3 page (V) 4.85"w x 10.25"h
    1/2 page (H) 9.875"w x 7.85"h
    1/2 page (V) 4.85"w x 15.71"h
    3/4 page (V) 9.875"w x 11.785"h
    Page Dominant 8.187"w x 11.785"h
    Full page 9.875"w x 15.71"h
  • demographics
  • total population  
    males 3,656
    females 3,737
    total households  
    with children 796
    without children 1,003
    person / household 2.3
  • household income
  • average $46,260
    percent over $60k 24%
    percent over $100k 8%
  • education
  • none 23%
    other 77%
    high school 26%
    trades 18%
    college 18%
    university 14%
  • labour force top industries
  • %
    %
    %
    %
    %
  • average household spending / yr
  • mortgage payments $3,413
    cell and internet $468
    home renovations $2,437
    rrsp's $608
    lotteries $104
    health insurance $277
    appliances $355
    furnishings $654
    computer hardware $207
    auto / truck purchase $2,226
    auto / truck lease $471
    air travel $264
  • agriculture
  • total number of farms 1,314
    livestock farms 15
    oilseed farms 35
    wheat farms 504
    farms using internet 526
    Report printed: April 08, 2020
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data