Biggar Independent
Research and support: AdCanada Media Inc. (info@adcanadamedia.ca)
Bookings and material: AdCanada Media Inc. (bookings@adcanadamedia.ca)
Group or publisher: Daryl and Peggy Hasein
publication details market info
  • general
  • frequencyweekly
    publication daythursday
    ROP format6C tabloid
    career / classified format6C tabloid
    page depth220
    zoneSK-60MIN-SASKATOON
  • circulation
  • total circulation:907
     paid:877
     controlled:30
    audit date: 2019/03/29
    audit basis: CMCA-Paid
  • ROP rates
  • ROP open line rate$0.83
    colour 1/4 page $77.00
    1/2 page $77.00
    full page $77.00
    position charge N/A
    career / classified rate$1.08
    Net FSI rate charge (CPM)$90.00
  • inserts
  • Insert quantity required 985
     
    special instructions
    Must be folded to maximum finished size no larger than 8.5" x 11"; Maximum weight 35g. Surcharge for flyers weighing more than 35g. Folding charge applicable. FLYERS MUST BE BOXED, CAN NOT ACCEPT SKIDS.
    shipping address
    Biggar Independent 102 3rd Ave West, Biggar, SK, S0K 0M0
     
    booking deadline Fri 4:30pm CT
    material deadline Mon 12:00pm CT
  • ROP specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h
    1/8 page (H) 5.0"w x 3.86"h
    1/8 page (V) 3.25"w x 6.0"h
    1/4 page (V) 5.0"w x 7.85"h
    1/3 page (H) 10.25"w x 5.25"h
    1/3 page (V) 5.0"w x 10.25"h
    1/2 page (H) 10.25"w x 7.85"h
    1/2 page (V) 5.0"w x 15.357"h
    3/4 page (V) 10.25"w x 11.785"h
    Page Dominant 8.5"w x 11.785"h
    Full page 10.25"w x 15.357"h
  • regular features
  • AGRICULTURE - Local News, BUSINESS - Business Directory, CLASSIFIED - Services Directory
  • demographics
  • total population  
    males 3,436
    females 3,482
    total households  
    with children 718
    without children 775
    person / household 2.5
  • household income
  • average $54,204
    percent over $60k 32%
    percent over $100k 14%
  • education
  • none 25%
    other 75%
    high school 27%
    trades 16%
    college 17%
    university 15%
  • labour force top industries
  • %
    %
    %
    %
    %
  • average household spending / yr
  • mortgage payments $3,997
    cell and internet $500
    home renovations $2,793
    rrsp's $800
    lotteries $109
    health insurance $294
    appliances $362
    furnishings $672
    computer hardware $237
    auto / truck purchase $2,410
    auto / truck lease $495
    air travel $275
  • agriculture
  • total number of farms 536
    livestock farms 18
    oilseed farms 57
    wheat farms 107
    farms using internet 242
    Report printed: April 02, 2020
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data