Herbert Herald
Research and support: AdCanada Media Inc. (info@adcanadamedia.ca)
Bookings and material: AdCanada Media Inc. (bookings@adcanadamedia.ca)
publication details market info
  • general
  • frequencyweekly
    publication daytuesday
    ROP format6C tabloid
    career / classified format6C tabloid
    page depth210
    zoneSK-SOUTH WEST
  • circulation
  • total circulation:854
     paid:854
     controlled:0
     electronic:0
    confirmed: 2024/02/22
    basis: Publisher Sworn - Free
  • ROP rates
  • rate type standard
    position charge N/A
  • inserts
  • net FSI rate charge (CPM)$135.00
    quantity (confirm prior) 900
  • publication specification
  • 6 column Tabloid format. Col. W. 9.5 picas; Pg. Depth 210 agates. Publisher's rights reserved. Reservation & closing: Friday noon.
  • deadlines
  • booking Thur 11pm CST
    material Thur 2pm CST
  • ROP specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h
    1/8 page (H) 5.0"w x 3.86"h
    1/8 page (V) 3.25"w x 7.0"h
    1/4 page (V) 5.0"w x 7.85"h
    1/3 page (H) 10.25"w x 5.5"h
    1/3 page (V) 5.0"w x 10.25"h
    1/2 page (H) 10.25"w x 7.85"h
    1/2 page (V) 5.0"w x 15.0"h
    3/4 page (V) 10.25"w x 11.25"h
    Page Dominant 8.5"w x 11.25"h
    Full page 10.25"w x 15.0"h
  • population characteristics
  • total population 2,684
    age less than 35 35%
    age 55 and over 47%
    age 65 and over 30%
    visible minority 3%
    indigenous ancestry 1%
  • top labour force industries
  • agriculture, forestry, fishing and hunting 32%
    health care and social assistance 13%
    retail trade 5%
    construction 4%
    transportation and warehousing 4%
  • household characteristics
  • total households 1,430
    average persons/household 2.28
  • household income
  • median $ 71,366
    average $ 85,558
  • average annual household spending
  • child care$ 495
    mortgage for living quarters$ 5,163
    tuition fees$ 1,541
    food from Stores$ 9,894
    food from Restaurants$ 3,230
    clothing and accessories$ 2,499
    games of chance$ 214
    government-run lotteries$ 122
    charitable contributions$ 632
    automobiles$ 1,249
    airplane travel$ 768
    package vacations$ 828
    health care services$ 237
    retirement/pension funding$ 2,992
    entertainment$ 1,261
  • agriculture
  • total farm operators (farms) 294
    total purchases of chemicals ($) $ 6M
    beef farms 84
    oilseed farms 13
    wheat farms 43
    Report printed: September 09, 2025
    Market Info data is based on the primary coverage area of each newspaper as derived from the best available circulation information. Data has been synthesized and updated based on information licensed under the Open Government Licence - Canada (Statistics Canada - Census of Population, Census of Agriculture, Survey of Household Spending, Geographic Attribute File; Agriculture and Agri-Food Canada - Annual Crop Inventory) and Canada Post.