general
| frequency | wkly a |
| publication day | tuesday |
| ROP format | 6C tabloid |
| career / classified format | 6C tabloid |
| page depth | 220 |
| zone | SK-SOUTH WEST |
circulation
| total circulation: | 947 |
| paid: | 35 |
| controlled: | 895 |
| electronic: | 17 |
| audit date: | 2024/02/26 |
| audit basis: | Publisher Sworn - Free |
ROP rates
| Level 1 Open Gross | $1.18 |
| Full Colour |
1/4 page |
$110.00 |
|
1/2 page |
$147.00 |
|
full page |
$147.00 |
| position charge |
N/A
|
| career / classified rate | $1.18 |
| Net FSI rate charge (CPM) | $160.00 |
inserts
| quantity (confirm prior)
|
1,000
|
|
publication specification
|
|
|
| booking deadline
|
Fri 9am CST
|
| material deadline
|
Fri 12pm CST
|
|
ROP specifications
|
1C -
1.5"
|
6C -
10.25"
|
|
2C -
3.25"
|
7C -
0.0"
|
|
3C -
5.0"
|
8C -
0.0"
|
|
4C -
6.75"
|
9C -
0.0"
|
|
5C -
8.5"
|
10C -
0.0"
|
CAREER specifications
|
1C -
1.5"
|
6C -
10.25"
|
|
2C -
3.25"
|
7C -
0.0"
|
|
3C -
5.0"
|
8C -
0.0"
|
|
4C -
6.75"
|
9C -
0.0"
|
|
5C -
8.5"
|
10C -
0.0"
|
ROP standardized ad sizes
|
Banner
|
10.25"w x 3.0"h
|
|
1/8 page (H)
|
5.0"w x 3.57"h
|
|
1/8 page (V)
|
8.5"w x 11.5"h
|
|
1/4 page (V)
|
5.0"w x 7.857"h
|
|
1/3 page (H)
|
6.75"w x 5"h
|
|
1/3 page (V)
|
6.75"w x 7.5"h
|
|
1/2 page (H)
|
10.25"w x 7.857"h
|
|
1/2 page (V)
|
5.0"w x 15.714"h
|
|
3/4 page (V)
|
10.25"w x 11.25"h
|
|
Page Dominant
|
|
|
Full page
|
10.25"w x 15.714"h
|
|
demographics
| total population |
|
| males |
1,647 |
| females |
1,609 |
| total households |
|
| with children |
325 |
| without children |
430 |
| person / household |
2.4 |
household income
| average |
$62,276 |
| percent over $60k |
37% |
| percent over $100k |
13% |
education
| none |
28% |
| other |
72% |
| high school |
28% |
| trades |
7% |
| college |
23% |
| university |
13% |
labour force top industries
average household spending / yr
| mortgage payments |
$4,448 |
| cell and internet |
$550 |
| home renovations |
$3,080 |
| rrsp's |
$1,215 |
| lotteries |
$120 |
| health insurance |
$311 |
| appliances |
$404 |
| furnishings |
$801 |
| computer hardware |
$297 |
| auto / truck purchase |
$2,593 |
| auto / truck lease |
$562 |
| air travel |
$307 |
agriculture
| total number of farms |
340 |
| livestock farms |
6 |
| oilseed farms |
31 |
| wheat farms |
145 |
| farms using internet |
154 |
|
