general
| frequency | weekly |
| publication day | friday |
| ROP format | 6C tabloid |
| career / classified format | 6C tabloid |
| page depth | 217 |
| zone | SK-SOUTH EAST |
circulation
| total circulation: | 579 |
| paid: | 568 |
| controlled: | 11 |
| audit date: | 2019/04/10 |
| audit basis: | CMCA-Paid |
ROP rates
| ROP open line rate | $0.76 |
| colour |
1/4 page |
$172.00 |
|
1/2 page |
$172.00 |
|
full page |
$172.00 |
| position charge |
N/A
|
| career / classified rate | $0.82 |
| Net FSI rate charge (CPM) | $72.00 |
inserts
| Insert quantity required
|
838
|
|
special instructions
|
|
Must be folded to maximum finished size no larger than 8.5" x 11"; Maximum weight 35g. Surcharge for flyers weighing more than 35g. Folding charges applicable.
|
|
shipping address
|
|
Kipling Citizen c/o Estevan Web Printing #1 Breeze Street,
Estevan, SK,
S4A 2L7
|
| booking deadline
|
Mon 2pm CT
|
| material deadline
|
Mon 2pm CTT
|
|
ROP specifications
|
1C -
1.5"
|
6C -
9.875"
|
|
2C -
3.178"
|
7C -
0.0"
|
|
3C -
4.85"
|
8C -
0.0"
|
|
4C -
6.5"
|
9C -
0.0"
|
|
5C -
8.187"
|
10C -
0.0"
|
CAREER specifications
|
1C -
1.5"
|
6C -
9.875"
|
|
2C -
3.178"
|
7C -
0.0"
|
|
3C -
4.85"
|
8C -
0.0"
|
|
4C -
6.5"
|
9C -
0.0"
|
|
5C -
8.187"
|
10C -
0.0"
|
ROP standardized ad sizes
|
Banner
|
9.875"w x 3.0"h
|
|
1/8 page (H)
|
5.0"w x 3.86"h
|
|
1/8 page (V)
|
3.178"w x 6"h
|
|
1/4 page (V)
|
4.85"w x 7.85"h
|
|
1/3 page (H)
|
9.875"w x 5.25"h
|
|
1/3 page (V)
|
4.85"w x 10.25"h
|
|
1/2 page (H)
|
9.875"w x 7.85"h
|
|
1/2 page (V)
|
4.85"w x 15.5"h
|
|
3/4 page (V)
|
9.875"w x 11.785"h
|
|
Page Dominant
|
8.187"w x 11.785"h
|
|
Full page
|
9.875"w x 15.5"h
|
|
demographics
| total population |
|
| males |
1,620 |
| females |
1,620 |
| total households |
|
| with children |
321 |
| without children |
462 |
| person / household |
2.4 |
household income
| average |
$53,238 |
| percent over $60k |
31% |
| percent over $100k |
10% |
education
| none |
26% |
| other |
74% |
| high school |
25% |
| trades |
17% |
| college |
15% |
| university |
17% |
labour force top industries
average household spending / yr
| mortgage payments |
$3,219 |
| cell and internet |
$446 |
| home renovations |
$2,741 |
| rrsp's |
$604 |
| lotteries |
$122 |
| health insurance |
$331 |
| appliances |
$371 |
| furnishings |
$661 |
| computer hardware |
$202 |
| auto / truck purchase |
$1,625 |
| auto / truck lease |
$411 |
| air travel |
$202 |
agriculture
| total number of farms |
125 |
| livestock farms |
4 |
| oilseed farms |
25 |
| wheat farms |
14 |
| farms using internet |
53 |
|
