Kipling Citizen
Research and support: AdCanada Media Inc. (info@adcanadamedia.ca)
Bookings and material: AdCanada Media Inc. (bookings@adcanadamedia.ca)
Group or publisher: Rick Major
publication details market info
  • general
  • frequencyweekly
    publication dayfriday
    ROP format6C tabloid
    career / classified format6C tabloid
    page depth217
    zoneSK-SOUTH EAST
  • circulation
  • total circulation:579
     paid:568
     controlled:11
    audit date: 2019/04/10
    audit basis: CMCA-Paid
  • ROP rates
  • ROP open line rate$0.76
    colour 1/4 page $172.00
    1/2 page $172.00
    full page $172.00
    position charge N/A
    career / classified rate$0.82
    Net FSI rate charge (CPM)$72.00
  • inserts
  • Insert quantity required 838
     
    special instructions
    Must be folded to maximum finished size no larger than 8.5" x 11"; Maximum weight 35g. Surcharge for flyers weighing more than 35g. Folding charges applicable.
    shipping address
    Kipling Citizen c/o Estevan Web Printing #1 Breeze Street, Estevan, SK, S4A 2L7
     
    booking deadline Mon 2pm CT
    material deadline Mon 2pm CTT
  • ROP specifications
  • 1C - 1.5" 6C - 9.875"
    2C - 3.178" 7C - 0.0"
    3C - 4.85" 8C - 0.0"
    4C - 6.5" 9C - 0.0"
    5C - 8.187" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 9.875"
    2C - 3.178" 7C - 0.0"
    3C - 4.85" 8C - 0.0"
    4C - 6.5" 9C - 0.0"
    5C - 8.187" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 9.875"w x 3.0"h
    1/8 page (H) 5.0"w x 3.86"h
    1/8 page (V) 3.178"w x 6"h
    1/4 page (V) 4.85"w x 7.85"h
    1/3 page (H) 9.875"w x 5.25"h
    1/3 page (V) 4.85"w x 10.25"h
    1/2 page (H) 9.875"w x 7.85"h
    1/2 page (V) 4.85"w x 15.5"h
    3/4 page (V) 9.875"w x 11.785"h
    Page Dominant 8.187"w x 11.785"h
    Full page 9.875"w x 15.5"h
  • demographics
  • total population  
    males 1,620
    females 1,620
    total households  
    with children 321
    without children 462
    person / household 2.4
  • household income
  • average $53,238
    percent over $60k 31%
    percent over $100k 10%
  • education
  • none 26%
    other 74%
    high school 25%
    trades 17%
    college 15%
    university 17%
  • labour force top industries
  • %
    %
    %
    %
    %
  • average household spending / yr
  • mortgage payments $3,219
    cell and internet $446
    home renovations $2,741
    rrsp's $604
    lotteries $122
    health insurance $331
    appliances $371
    furnishings $661
    computer hardware $202
    auto / truck purchase $1,625
    auto / truck lease $411
    air travel $202
  • agriculture
  • total number of farms 125
    livestock farms 4
    oilseed farms 25
    wheat farms 14
    farms using internet 53
    Report printed: April 02, 2020
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data