Melville Advance*
Research and support: AdCanada Media Inc. (info@adcanadamedia.ca)
Bookings and material: AdCanada Media Inc. (bookings@adcanadamedia.ca)
publication details market info
  • general
  • frequencywkly m
    publication dayfriday
    ROP format6C tabloid
    career / classified format6C tabloid
    page depth218
    zoneSK-SOUTH EAST
  • circulation
  • total circulation:981
     paid:981
     controlled:0
     electronic:225
    audit date: 2024/02/26
    audit basis: Publisher Sworn - Paid
  • ROP rates
  • Level 1 Open Gross$1.14
    Full Colour 1/4 page $89.00
    1/2 page $240.00
    full page $240.00
    position charge N/A
    career / classified rate$1.14
    Net FSI rate charge (CPM)$140.00
  • inserts
  • quantity (confirm prior) 1,300
     
    publication specification
    6 column Tabloid format. Col. W. 9.5 picas; Pg. Depth 220 agates. Publisher's rights reserved. Reservation & closing: Friday Noon previous.
     
    booking deadline Mon 12pm CST
    material deadline Mon 3pm CST
  • ROP specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h
    1/8 page (H) 5.0"w x 3.86"h
    1/8 page (V) 3.25"w x 7.0"h
    1/4 page (V) 5.0"w x 7.85"h
    1/3 page (H) 10.25"w x 5.5"h
    1/3 page (V) 5.0"w x 10.25"h
    1/2 page (H) 10.25"w x 7.85"h
    1/2 page (V) 5.0"w x 15.71"h
    3/4 page (V) 10.25"w x 11.25"h
    Page Dominant 8.5"w x 11.25"h
    Full page 10.25"w x 15.71"h
  • regular features
  • AGRICULTURE - Local News Weekly
    BUSINESS - Business Directory Weekly
    CLASSIFIED - Services Directory Weekly
    EVENTS - Local Calendar of Events Weekly
    SPORTS - Calendar Weekly
  • demographics
  • total population  
    males
    females
    total households  
    with children
    without children
    person / household
  • household income
  • average $
    percent over $60k %
    percent over $100k %
  • education
  • none %
    other %
    high school %
    trades %
    college %
    university %
  • labour force top industries
  • %
    %
    %
    %
    %
  • average household spending / yr
  • mortgage payments $2,907
    cell and internet $442
    home renovations $2,788
    rrsp's $560
    lotteries $126
    health insurance $320
    appliances $389
    furnishings $649
    computer hardware $201
    auto / truck purchase $2,175
    auto / truck lease $508
    air travel $255
  • agriculture
  • total number of farms 131
    livestock farms 3
    oilseed farms 17
    wheat farms 8
    farms using internet 49
    Report printed: November 21, 2024
    * Data is sourced from 2020-21 Totum Research Inc (How Geography Impacts Media Access, Usage and Engagement study) and modelled 2016 and 2021 Statistics Canada demographic and spending data. Data is unique to the community population categories shown in the table and applicable to the communities defined by the category occurring within the coverage area of the newspaper and not necessarily the newspaper as a whole.