Melville Advance*
Research and support: AdCanada Media Inc. (info@adcanadamedia.ca)
Bookings and material: AdCanada Media Inc. (bookings@adcanadamedia.ca)
Group or publisher: Chris Ashfield
publication details market info
  • general
  • frequencyweekly
    publication dayfriday
    ROP format6C tabloid
    career / classified format6C tabloid
    page depth218
    zoneSK-SOUTH EAST
  • circulation
  • total circulation:1,982
     paid:1,828
     controlled:154
    audit date: 2019/05/27
    audit basis: CMCA-Paid
  • ROP rates
  • ROP open line rate$1.05
    colour 1/4 page $84.00
    1/2 page $125.00
    full page $125.00
    position charge N/A
    career / classified rate$1.05
    Net FSI rate charge (CPM)$135.00
  • inserts
  • Insert quantity required 1,710
     
    special instructions
    Must be folded to maximum finished size no larger than 8.5" x 11"; Maximum weight 35g. Surcharge for flyers weighing more than 35g. Folding charge applicable.
    shipping address
    Melville Advance c/o Star PRess 1027 3rd Avenue, Wainwright, AB, T9W 1T6
     
    booking deadline Mon 12:00pm CT
    material deadline Wed 9:00am CT
  • ROP specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 10.25"
    2C - 3.25" 7C - 0.0"
    3C - 5.0" 8C - 0.0"
    4C - 6.75" 9C - 0.0"
    5C - 8.5" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 10.25"w x 3.0"h
    1/8 page (H) 5.0"w x 3.86"h
    1/8 page (V) 3.25"w x 6.0"h
    1/4 page (V) 5.0"w x 7.85"h
    1/3 page (H) 10.25"w x 5.25"h
    1/3 page (V) 5.0"w x 10.25"h
    1/2 page (H) 10.25"w x 7.85"h
    1/2 page (V) 5.0"w x 15.71"h
    3/4 page (V) 10.25"w x 11.785"h
    Page Dominant 8.5"w x 11.785"h
    Full page 10.25"w x 15.71"h
  • regular features
  • AGRICULTURE - Local News, BUSINESS - Business Directory, CLASSIFIED - Services Directory, EVENTS - Local Calendar of Events, SPORTS - Calendar
  • demographics
  • total population  
    males 3,687
    females 3,876
    total households  
    with children 768
    without children 884
    person / household 2.4
  • household income
  • average $50,369
    percent over $60k 32%
    percent over $100k 10%
  • education
  • none 17%
    other 83%
    high school 31%
    trades 17%
    college 19%
    university 15%
  • labour force top industries
  • %
    %
    %
    %
    %
  • average household spending / yr
  • mortgage payments $2,907
    cell and internet $442
    home renovations $2,788
    rrsp's $560
    lotteries $126
    health insurance $320
    appliances $389
    furnishings $649
    computer hardware $201
    auto / truck purchase $2,175
    auto / truck lease $508
    air travel $255
  • agriculture
  • total number of farms 131
    livestock farms 3
    oilseed farms 17
    wheat farms 8
    farms using internet 49
    Report printed: April 02, 2020
    * This data is derived based on the coverage area of the newspaper or footprint as generally defined as those communities served with a minimum of 40% circulation penetration. Overall total circulation penetration will vary. The data source is TRIMAP Communications Inc. adapted from Statistics Canada (2006 Census DA Profile and 2006 Census of Agriculture CCS Profile) and adapted from Generation5 Famex data