Outlook (The)
Research and support: AdCanada Media Inc. (info@adcanadamedia.ca)
Bookings and material: AdCanada Media Inc. (bookings@adcanadamedia.ca)
publication details market info
  • general
  • frequencywkly m
    publication daythursday
    ROP format6C tabloid
    career / classified format6C tabloid
    page depth220
    zoneSK-60MIN-SASKATOON
  • circulation
  • total circulation:928
     paid:773
     controlled:155
     electronic:
    audit date: 2022/03/10
    audit basis: CMCA-Paid
  • ROP rates
  • Level 1 Open Gross$0.94
    Full Colour 1/4 page $172.00
    1/2 page $172.00
    full page $172.00
    position charge N/A
    career / classified rate$0.94
    Net FSI rate charge (CPM)$95.00
  • inserts
  • quantity (confirm prior) 1,000
     
    publication specification
    6 column Tabloid format. Col. W. 9.5 picas; Pg. Depth 220 agates. Publisher's rights reserved. Reservation & closing: Friday noon previous.
     
    booking deadline Thurs 4:30pm CST
    material deadline Fri 4:30pm CST
  • ROP specifications
  • 1C - 1.5" 6C - 9.875"
    2C - 3.178" 7C - 0.0"
    3C - 4.85" 8C - 0.0"
    4C - 6.5" 9C - 0.0"
    5C - 8.187" 10C - 0.0"
  • CAREER specifications
  • 1C - 1.5" 6C - 9.875"
    2C - 3.187" 7C - 0.0"
    3C - 4.85" 8C - 0.0"
    4C - 6.5" 9C - 0.0"
    5C - 8.187" 10C - 0.0"
  • ROP standardized ad sizes
  • Banner 9.875"w x 3.0"h
    1/8 page (H) 4.85"w x 3.86"h
    1/8 page (V) 3.178"w x 7.0"h
    1/4 page (V) 4.85"w x 7.85"h
    1/3 page (H) 9.875"w x 5.5"h
    1/3 page (V) 4.85"w x 10.25"h
    1/2 page (H) 9.875"w x 7.85"h
    1/2 page (V) 4.85"w x 15.71"h
    3/4 page (V) 9.875"w x 11.25"h
    Page Dominant 8.187"w x 11.25"h
    Full page 9.875"w x 15.71"h
  • demographics
  • total population  
    males 1,902
    females 2,037
    total households  
    with children 337
    without children 550
    person / household 2.4
  • household income
  • average $50,520
    percent over $60k 29%
    percent over $100k 7%
  • education
  • none 15%
    other 85%
    high school 25%
    trades 15%
    college 22%
    university 23%
  • labour force top industries
  • Agriculture, forestry, fishing and hunting 35%
    Educational services 11%
    Health care and social assistance 10%
    Retail trade 9%
    Construction 5%
  • average household spending / yr
  • mortgage payments $3,588
    cell and internet $482
    home renovations $2,613
    rrsp's $757
    lotteries $110
    health insurance $302
    appliances $357
    furnishings $680
    computer hardware $230
    auto / truck purchase $2,945
    auto / truck lease $590
    air travel $338
  • agriculture
  • total number of farms 302
    livestock farms 3
    oilseed farms 18
    wheat farms 108
    farms using internet 149
    Report printed: January 27, 2023
    * Data is sourced from 2020-21 Totum Research Inc (How Geography Impacts Media Access, Usage and Engagement study) and modelled 2016 and 2021 Statistics Canada demographic and spending data. Data is unique to the community population categories shown in the table and applicable to the communities defined by the category occurring within the coverage area of the newspaper and not necessarily the newspaper as a whole.